F1 calls upon Briatore to help boost popularity

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Jarno Trulli, Jenson Button, Flavio Briatore, Patrick Faure, Fernando Alonso, Renault R202 launch, 2002In the round-up: Former Team Principal Flavio Briatore will be part of a new panel designed to focus on ways to improve Formula 1′s popularity.

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Ex-F1 team boss Flavio Briatore to sit on popularity working group (Autosport)

“Former Formula 1 team boss Flavio Briatore is to be involved in a new working group being set up by Bernie Ecclestone to looks at ways of making the sport more popular. Ecclestone met with team principals at the Hungarian Grand Prix on Saturday morning and informed them that he plans to host a summit meeting over the next few weeks with a few outfits, plus Briatore, to consider ideas.”

Lewis Hamilton will start the Hungarian GP from the pitlane after qualifying fire (Sky)

“Lewis Hamilton will start the Hungarian GP from the pitlane after his Mercedes car suffered catastrophic damage when it was engulfed in flames at the start of qualifying. In another blow to his faltering title prospects, Hamilton’s Mercedes team have announced that, in addition to a change of gearbox and engine, Hamilton will use a new chassis for Sunday’s race – triggering a pitlane start alongside McLaren’s Kevin Magnussen.”

Rosberg plans to play it safe in race (Racer)

Rosberg: “It makes it easier, of course, because he is my competitor. It’s a free opportunity tomorrow. I need to play it safe and avoid any unnecessary things happening and get as many points as possible. Also I would prefer to be out there battling with Lewis, that would give me the maximum adrenaline rush. It won’t be a gloves-off battle with Lewis but I am still very, very happy.”

Bottas confident of beating Alonso and Ricciardo in championship (ESPN)

Bottas: “I think personally, in the drivers’ points, I think it would be good to aim to be third. I think it is possible this year with the car we have and if we keep improving like we’ve done so far, so that should be the aim.”

Alonso: P5 much better than what we expect (NBC)

Alonso: “I always think it’s a fantastic result, P5. I don’t think that we could beat the guys in front. Probably if we go a little bit later with the track a little bit drier, we could do something, we could recover one-tenth or two-tenths – position four is six-tenths in front of me, so it doesn’t change too much.”

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Comment of the day

After Lewis Hamilton suffered a mechanical failure in qualifying for the second weekend in succession, @DaveF1 echoes the thoughts of many who want to see the two championship contenders duelling it out on track…

As someone who’d prefer Nico to win the championship, these failures are really robbing the fans of better battles for the lead and even a better championship battle. Sure Lewis charging up the field in Germany was fun to watch but I’d much prefer more Bahrain-esque racing from the two Mercs and Rosberg winning the title through beating Hamilton on track rather than it being threw mechanical failures. However those constantly attacking Mercedes and Rosberg based on Hamilton’s failures really need to read what they type before the send it. Every driver has rotten luck, I don’t see people shouting conspiracy when it’s Maldonado or Vergne getting all the failures.
@DaveF1

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70 comments on F1 calls upon Briatore to help boost popularity

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  1. David-A (@david-a) said on 27th July 2014, 0:05

    So are they just going to ask Flavio exactly what NOT to do?

    • tmax (@tmax) said on 27th July 2014, 0:18

      @david-a. :) He is a petson with a lot of spicy ideas !!!! Didn’t he boost the popularity of 2008 SGP GP for years to come !!!!

      Jokes apart who knows he might be able to do something about it !!!!!

    • JP (@jonathanproc) said on 27th July 2014, 0:19

      @david-a) No, they will ask Flavio what to do and then do the exact opposite. Hopefully. Then everything will be great.

    • Fer no.65 (@fer-no65) said on 27th July 2014, 5:11

      Indeed !!!!!!!

      what the… are they thinking?! A guy that was the mind behind one of the most embarrasing chapters of this sport is brought by F1 ITSELF ! to think of better ways to improve the popularity of a championship which he tried to bury 6 years ago?!

    • TMF (@tmf42) said on 27th July 2014, 7:54

      I could go on a 3 pages rant with this guy/crook. He represents pretty much all that’s wrong with F1 – old dudes, who have no idea how to connect with fans, are dreaming up new gimmicks to make F1 “better”.
      While in reality, the solutions would be much simpler if they actually wouldn’t have to compensate for a complete lack of social marketing.

      • JS (@js) said on 27th July 2014, 8:03

        I fully concur regarding Mr. Briatore. I don’t even want to spend time writing/thinking about him. How come the sport can come back to him? Miserable view… In addition, what is all this noise about ‘improving the show’, while this seasons sees some of the most exciting races we’ve had in the recent years? (Even if I’m still not convinced by some of the changes (DRS? engines etc., and even if I had a lot of fun all the recent years too, I must say that the races this year turn out to be very good, for a whole lot of reasons).

    • graham228221 (@graham228221) said on 27th July 2014, 9:27

      Absolutely beyond satire, beyond parody. The governance of this sport is an absolute joke. It’s tiresome, it really is.

      I hate to think ill of another human, but the only hope for the future of the sport is that Bernie is either locked up or pops his clogs in the next year or two.

      Briatore was calling for shorter races a few years ago, so look out for that at the top of the agenda.

    • Max Jacobson (@vettel1) said on 27th July 2014, 10:09

      Well, to be fair to the man he did attract a lot of interest with his Singapore shenanigans @david-a ;)

    • @david-a Perhaps Bernie needed the ultimate crook friend.

    • Dom (@3dom) said on 27th July 2014, 11:52

      Hmmm the bigwigs that run the sport might think this is a bit crazy, but to improve F1′s popularity, how about leave things as they are for a while?

      We have amazing racing all the way down the field, promote that and stop giving the teams a new moving target every two minutes, and maybe that will attract people to the sport perhaps?

    • Mark (@marlarkey) said on 27th July 2014, 22:01

      LOL… fantastic choice… what advice exactly has Briatore any credibility to offer F1 on any subject whatever ?

  2. tmax (@tmax) said on 27th July 2014, 0:15

    It is quite sad to see Alonso quoting “P5 is a fantastic result “. Ferrari must do something here. This is Alonso’s 33rd P5 and I am sure at least 3/4 of that would have come through a Scuderia Ferrari !!!!!

  3. OmarR-Pepper (@omarr-pepper) said on 27th July 2014, 0:16

    Briatore will make some cars crash in order to raise the thrill.
    Maldonado is a volunteer.

  4. matt90 (@matt90) said on 27th July 2014, 0:17

    That genuinely reads like a headline from The Onion.

    • bull mello (@bullmello) said on 27th July 2014, 0:35

      @matt90 – Bingo, that! I read it three times before it sunk in and I still think it’s a bad joke.

      Christian Horner can get mad all he wants about the media asking questions that don’t relate directly to racing. Reading a headline like this may provide some clues as to why people are asking such questions.

  5. Fishingelbow said on 27th July 2014, 0:20

    Isn’t Bernie bringing Flavio back in F1 “bringing the sport into disrepute”?

    • J. Danek (@jdanek007) said on 28th July 2014, 2:08

      Bingo!

      Utterly shambolic that this character Briatore be INVITED back into F1!

      But on the other hand, it provides irrefutable proof that F1′s commercial management has no concern for long term sustainability of the sport.

  6. OEL F1 (@oel-f1) said on 27th July 2014, 0:20

    Ok so Mercedes will break the parc ferme rule from 21st on the grid. As the stewards obviously didn’t think a pitlane start was enough for Caterham breaking the same rule from 22nd on the grid in Hockenheim, can we expect Hamilton to get a 10 second stop and go penalty in addition to starting from the pitlane tomorrow?

    • Mike Dee (@mike-dee) said on 27th July 2014, 8:24

      I thought that problem with Caterham was that they broke the curfew, i.e. worked longer than allowed.

      • OEL F1 (@oel-f1) said on 27th July 2014, 11:43

        Maybe you’re right, I’ve struggled to find information about it, all I find here on F1Fanatic is “The Caterham driver has been penalised because his team neglected to fix a covering to his car while it was in parc ferme.”

        But anyway, isn’t there a number of “jokers” teams are allowed to use for breaking the curfew during the season? Does that mean Caterham have already used up all of theirs?

        These F1 rules have finally gotten me more confused than ever!

  7. HoHum (@hohum) said on 27th July 2014, 0:41

    So Bernies real successor is being eased back into the business, should cheer up the shareholders, Flav has all the qualities that have made Bernie the man he is.

  8. OnlyMe said on 27th July 2014, 0:41

    Isn’t this like asking Lance Armstrong how to improve the TdF?

    Briatore is a proven cheat, and worse someone who thinks nothing of risking people’s lives (marshals included) for his own benefit.

    Every time I think F1 can’t sink any lower they find a way to prove me wrong.

    • J. Danek (@jdanek007) said on 28th July 2014, 2:10

      Well, to be fair, Lance made cycling incredibly popular in the USA and throughout the world, doing nothing that wasn’t being done w/r/t doping by the top contenders who came immediately before him and immediately after (and who raced concurrently).

      Armstrong was made a scapegoat for cycling’s endemic doping problem – Briatore is a genuine villain.

  9. Russ said on 27th July 2014, 0:42

    Great that’s all Formula 1 needs is an emphasis on cheating.

  10. JackySteeg (@jackysteeg) said on 27th July 2014, 0:42

    I seem to recall a few years back Briatore suggesting that Formula 1 should adopt a GP2-style feature race/reverse-grid sprint race format. Hopefully he’s forgotten about that.

    For me the solution is pretty simple. Formula 1 could be the world’s greatest show – but that won’t matter if nobody can watch it. Put Formula 1 back on free-to-air TV. Formula 1 never struggled with ratings when everyone was able to watch it. But now, in the UK at least, it costs £500 to follow a sport that anyone could once have seen for free. And they wonder why less people are tuning in?

    Also, for Christ’s sake Bernie, get F1 on social media.

    • davey said on 27th July 2014, 1:20

      you can still watch f1 for free in the uk as every race is still shown for free on the bbc be it live or highlights.

      and lets not forget that it was the bbc who went to sky with the deal, sky were not actively going after f1 at the time.

      and with the bbc trying to ditch it what were the free to air alternatives?
      itv, no thanks there coverage was awful before before there constant commercial breaks, dull presenters & hamilton bias coverage.
      channel 4 & channel 5 would have been no better with there commercial breaks & smaller budgets.

      you may have to pay for the sky coverage but at least they actually make it worth the cost by providing a ton of extra content, several ways to watch & a lot of other programming including classic races & other archive programming (1971 season review was on earlier).

      i watched the bbc & itv coverage going back to the 80s & think sky are providing the best f1 coverage i’ve ever watched, long may there brilliant coverage of f1 (and the gp2/gp3 support categories) continue :)

  11. bull mello (@bullmello) said on 27th July 2014, 0:43

    Bottas has a very realistic chance for #3 in the WDC standings. In the Williams with his steady driving he should be right there. Of course, Ricciardo, Alonso and Vettel will be giving a good fight for that spot too. If not Bottas, I would say Ricciardo, but my money is on Bottas.

  12. bull mello (@bullmello) said on 27th July 2014, 0:47

    Briatore must be off double secret probation.

  13. GT Racer (@gt-racer) said on 27th July 2014, 1:11

    BTW one of the things discussed in the meeting between Bernie & the teams yesterday was success ballast.

    Worryingly it was an idea which went down well with the teams so if it gets voted on it actually stands a chance to be voted through.

    • bull mello (@bullmello) said on 27th July 2014, 1:17

      @gt-racer – Wonderful. That, exhaust megaphones and triple points will solve everything.

    • matt90 (@matt90) said on 27th July 2014, 2:04

      Well if the art of building the best car is no longer important beyond the first few races, budgets might reduce as they realise that spending more is pointless- 1 worse race with a marginally cheaper/slower car and the competition will get hobbled back to a similar level anyway.

      Finding a positive in that was one of the hardest things I’ve done, and I’m 99% that my scenario wouldn’t play out anyway. Success ballast seems like more of a necessary evil in production-based series, particularly as everything about the cars can be so disparate that without it a lot of teams might not bother entering as they wouldn’t have a car which would be advantageous- who’d have thought the Bentley Continental GT would become an actual GT racer? Also, some of those categories are more about fast thrills and close racing, like BTCC. That’s fine. But F1 is more of an engineering competition and is supposed to be (looking at double points and grid starts, not to mention DRS, 2 tyre rule) more of a true sporting competition- it should be as it stands at the top of the ladder.

  14. KaIIe (@kaiie) said on 27th July 2014, 1:20

    Calling Briatore to do anything F1 related is like Lance Armstrong giving advice for Tour de France.

    • ME4ME (@me4me) said on 27th July 2014, 8:50

      @kaiie, I can see why you say that from a moral perspective, but actually, logically .. Armstrong is the right man for the job if they need advice. He know’s his sport inside-out. Besides, it’s just advice. Not decision making. I think the same regards to Briatore. If F1 asks him for advice, sure, why not. Maybe he has some good ideas. That doesn’t mean they have to agree to all of his ideas, or even to like him as a person. Good advice should never be disregarded because of emotional matters.

      • dirgegirl (@dirgegirl) said on 27th July 2014, 11:54

        @me4me Sorry, but it’s not a question of morals, it’s a question of breaking the rules and cheating. Both Briatore and Armstrong knowingly cheated, impacting their fellow competitors and their fans. While I don’t believe that “sentencing” for such cheating should be indefinite (David Millar springs to mind, as he is now an anti-doping ambassador for cycling) I certainly think it’s too early to think about rehabilitation of either A or B into the role of advisors in their respective sports. What sort of message does that send out? You only have to read this forum to understand that F1 fans tend to admire fairness and sportsmanship.

        In any case, we have seen that Briatore has bobbins ideas for improving the show, so not sure how his leading this group will help anyone.

  15. dude_ said on 27th July 2014, 1:22

    how to get f1 to be more popular with younger people? It’s easy and bernie doesn’t even need to do hard work.
    He just needs to pull his laywer goons off of youtube and other social media. Yes, he may loose some TV rights money in the short term but long term he gains a large fanbase, who will do all distribution for free.

    because in the end, isnt exposure of global marketing brands to as many people as possible what F1 is really about? (or is it to just to fill bernies pockets?)

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