Haas alters F1 team name

2016 F1 season

The new Formula One team due to enter the sport in 2016 will be officially known as Haas F1 Team instead of Haas Formula.

“Haas F1 Team automatically conveys our place among the pinnacle of motorsports,” said Haas Automation founder and team chairman Gene Haas.

“When you hear ‘F1’ you know exactly what it is – a global racing series that showcases the latest technology and attracts the best talent in engineering and design.

“Haas Automation has an excellent reputation in the United States and I want that reputation to grow worldwide. Connecting Haas Automation with F1 in name and in practice when the Haas F1 Team debuts in 2016 is the best way to grow our business and elevate Haas Automation to a premium, global brand.”

Haas expects to complete work on the factory which will house its team in November this year. It has also launched its official F1 team website.

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48 comments on Haas alters F1 team name

  1. Mahesh said on 2nd September 2014, 17:03

    Yeah great idea.. Haas Formula sounds like baby milk.

  2. hunocsi (@hunocsi) said on 2nd September 2014, 17:06

    Shame, “Haas Formula” sounded a bit unique.

  3. Custard said on 2nd September 2014, 17:12

    “Get off your Haas Racing”

  4. Aditya F. Yahya (@adityafakhri) said on 2nd September 2014, 17:30

    having a go at their website and seeing a tab for HR enquiries…
    unfortunately, my background and experience not related with F1 somehow :(

  5. Traverse said on 2nd September 2014, 17:40

    They should’ve called the team ‘Formula Haas’. ‘Haas F1 team’ just sounds rank.

  6. About time… falls into convention with the other title-sponsorless teams.. Haas Formula stuck out like a sore thumb.

  7. David not Coulthard (@davidnotcoulthard) said on 2nd September 2014, 17:59

    Haas f1: An F1 team.

    Haas formula: Is Gene a scientist? What formula has he cme uo with?

  8. Simple trademark worries from the FIA, and quite rightly so to be honest. You don’t see ‘formula’ anywhere in F1 unless it’s F1 or Formula 1. They’ve got that badboy on lockdown.

  9. dutchtreat (@dutchtreat) said on 2nd September 2014, 18:45

    Haas is the dutch word for hare. So for dutch speakers they are already fast!
    Hare and Turtle, who is going to be the turtle in 2016…??

  10. Why stop there: Haas family name, comes from Hase (German) which means Rabbit.
    And as they are just starting in F1 it should probably be Bunny.
    Bunny F1 – I am quite sure there will be some company with a bunny in its logo that can sponsor them ;-)

  11. Would Playboy be allowed to sponsor?or be advertised?

  12. Richard said on 2nd September 2014, 20:06

    Marlboro Hass F1

  13. Rodney (@junior-pilot) said on 2nd September 2014, 20:25

    They should forget about mucking about with the name of the team; and instead sort out an engine deal, hire some technical staff and start designing their car!!

  14. Paul (@frankjaeger) said on 2nd September 2014, 20:54

    Urgh why put ‘team’ on the end, it sounds so robotic. Haas F1 would of been better, of course it’s a team.

    I must say Haas Formula sounds great but from a marketing point of view outside of F1 it would be confusing.

  15. Eugen (@eugenius) said on 2nd September 2014, 21:33

    Good, now it’s clear. I was too ambiguous before, somebody might have mistaken them with a milk formula.

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