Haas alters F1 team name

2016 F1 seasonPosted on Author Keith Collantine

The new Formula One team due to enter the sport in 2016 will be officially known as Haas F1 Team instead of Haas Formula.

“Haas F1 Team automatically conveys our place among the pinnacle of motorsports,” said Haas Automation founder and team chairman Gene Haas.

“When you hear ‘F1’ you know exactly what it is – a global racing series that showcases the latest technology and attracts the best talent in engineering and design.

“Haas Automation has an excellent reputation in the United States and I want that reputation to grow worldwide. Connecting Haas Automation with F1 in name and in practice when the Haas F1 Team debuts in 2016 is the best way to grow our business and elevate Haas Automation to a premium, global brand.”

Haas expects to complete work on the factory which will house its team in November this year. It has also launched its official F1 team website.

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48 comments on “Haas alters F1 team name”

  1. Simple trademark worries from the FIA, and quite rightly so to be honest. You don’t see ‘formula’ anywhere in F1 unless it’s F1 or Formula 1. They’ve got that badboy on lockdown.

  2. Why stop there: Haas family name, comes from Hase (German) which means Rabbit.
    And as they are just starting in F1 it should probably be Bunny.
    Bunny F1 – I am quite sure there will be some company with a bunny in its logo that can sponsor them ;-)

    1. Or “haas” in Dutch, which also means “hare”. Not rabbit though, because that’s konijn or kaninchen).

      They should have called the team “Hare F1″. Speedy animals too. Unless there is a tortoise involved …

  3. Urgh why put ‘team’ on the end, it sounds so robotic. Haas F1 would of been better, of course it’s a team.

    I must say Haas Formula sounds great but from a marketing point of view outside of F1 it would be confusing.

  4. Their rumored shopping list for drivers includes Theodore Roosevelt, Benjamin Franklin, Hulk Hogan, an actual Bald Eagle, and Sebastian Vettel wearing a US Flag Bandana, shades, and a modified racing suit with the sleeves cut off exposing his brand new “Don’t Tread On Me” tattoo on his arm.

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