The new Formula One team due to enter the sport in 2016 will be officially known as Haas F1 Team instead of Haas Formula.
“Haas F1 Team automatically conveys our place among the pinnacle of motorsports,” said Haas Automation founder and team chairman Gene Haas.
“When you hear ‘F1’ you know exactly what it is – a global racing series that showcases the latest technology and attracts the best talent in engineering and design.
“Haas Automation has an excellent reputation in the United States and I want that reputation to grow worldwide. Connecting Haas Automation with F1 in name and in practice when the Haas F1 Team debuts in 2016 is the best way to grow our business and elevate Haas Automation to a premium, global brand.”
Haas expects to complete work on the factory which will house its team in November this year. It has also launched its official F1 team website.
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Mahesh
2nd September 2014, 17:03
Yeah great idea.. Haas Formula sounds like baby milk.
Mike (@mike)
3rd September 2014, 15:53
Haha, it does doesn’t it? :D
hunocsi (@hunocsi)
2nd September 2014, 17:06
Shame, “Haas Formula” sounded a bit unique.
Traverse
2nd September 2014, 17:44
I just read that he is also looking to start his own football team. He’s going to call them ‘Haasenal’.
nidzovski (@nidzovski)
2nd September 2014, 17:56
Yeah and as team manager they mentioned a certain Hasselhoff. :P
nidzovski (@nidzovski)
2nd September 2014, 17:56
Or should I say Haaselhoff :)
Mashiat (@mashiat)
3rd September 2014, 8:19
How about Haasene Wenger?
Neil Reid (@internetguy)
3rd September 2014, 16:19
Clever! Thanks for the smile on that one. Keep ’em coming.
Strontium (@strontium)
2nd September 2014, 18:32
@hunocsi That is almost word for word what I was going to say while reading the article!
Jules Winfield (@jules-winfield)
2nd September 2014, 21:04
Something cannot be a “bit” unique. It’s either unique – there’s one of them – or it’s not.
greg-c (@greg-c)
3rd September 2014, 1:30
You guys are being Hass-Holes !
eljueta (@eljueta)
3rd September 2014, 6:27
They could well sue you for harHaasment
Custard
2nd September 2014, 17:12
“Get off your Haas Racing”
Aditya (@adityafakhri)
2nd September 2014, 17:30
having a go at their website and seeing a tab for HR enquiries…
unfortunately, my background and experience not related with F1 somehow :(
Traverse
2nd September 2014, 17:42
You could always lie…
Traverse
2nd September 2014, 17:40
They should’ve called the team ‘Formula Haas’. ‘Haas F1 team’ just sounds rank.
Traverse
2nd September 2014, 17:40
*Formula Haas Racing
Iestyn Davies (@fastiesty)
2nd September 2014, 17:49
About time… falls into convention with the other title-sponsorless teams.. Haas Formula stuck out like a sore thumb.
Traverse
2nd September 2014, 17:51
Surely sticking out from the crowd is a good thing…
Iestyn Davies (@fastiesty)
2nd September 2014, 18:42
True, but what DavidnotCoulthard says below applies in this case. Haas Formula made me think of something from the 90s..
David Not Coulthard (@davidnotcoulthard)
2nd September 2014, 17:59
Haas f1: An F1 team.
Haas formula: Is Gene a scientist? What formula has he cme uo with?
MtlRacer (@mtlracer)
2nd September 2014, 18:24
Exactly. They are not competing with Grecian Formula, men’s hair coloring product in USA.
ColdFly F1 (@)
2nd September 2014, 18:43
Or the might have ended up in the supermarket next to Infant Formula!
Bullfrog (@bullfrog)
3rd September 2014, 8:38
An F1 team, at the Haas end of the grid.
timi (@timi)
2nd September 2014, 18:32
Simple trademark worries from the FIA, and quite rightly so to be honest. You don’t see ‘formula’ anywhere in F1 unless it’s F1 or Formula 1. They’ve got that badboy on lockdown.
dutchtreat (@dutchtreat)
2nd September 2014, 18:45
Haas is the dutch word for hare. So for dutch speakers they are already fast!
Hare and Turtle, who is going to be the turtle in 2016…??
Strontium (@strontium)
2nd September 2014, 19:06
@dutchtreat Probably still Caterham. Provided they haven’t collapsed of course..
Robert (@gicu)
2nd September 2014, 23:36
They have the colours for that.. :D
MEmo
6th September 2014, 17:54
Haas and Caterham!!!
ColdFly F1 (@)
2nd September 2014, 18:50
Why stop there: Haas family name, comes from Hase (German) which means Rabbit.
And as they are just starting in F1 it should probably be Bunny.
Bunny F1 – I am quite sure there will be some company with a bunny in its logo that can sponsor them ;-)
Chris (@cgturbo)
2nd September 2014, 20:09
Duracell!
Patrickl (@patrickl)
2nd September 2014, 20:21
Or “haas” in Dutch, which also means “hare”. Not rabbit though, because that’s konijn or kaninchen).
They should have called the team “Hare F1”. Speedy animals too. Unless there is a tortoise involved …
Tifoso1989 (@tifoso1989)
2nd September 2014, 20:27
Definitely Playboy !!!!
dutchtreat (@dutchtreat)
3rd September 2014, 2:41
Turtle Wax
Barry Miller (@bmk1586)
2nd September 2014, 19:04
Would Playboy be allowed to sponsor?or be advertised?
Verstappen GP (@verstappengp)
2nd September 2014, 20:50
DTM has a playboy sponsored car, but that is not an FIA series.
gnrpoison (@gnrpoison)
2nd September 2014, 22:37
Hesketh were able to have Penthouse and Surtees had Durex as a sponsor so it probably would not be an issue.
gnrpoison (@gnrpoison)
2nd September 2014, 22:40
Heck Hesketh even had Rizla as a sponsor at the same time they had Penthouse so that must have been amusing.
Richard
2nd September 2014, 20:06
Marlboro Hass F1
Rodney (@)
2nd September 2014, 20:25
They should forget about mucking about with the name of the team; and instead sort out an engine deal, hire some technical staff and start designing their car!!
Paul (@frankjaeger)
2nd September 2014, 20:54
Urgh why put ‘team’ on the end, it sounds so robotic. Haas F1 would of been better, of course it’s a team.
I must say Haas Formula sounds great but from a marketing point of view outside of F1 it would be confusing.
Eugen (@eugenius)
2nd September 2014, 21:33
Good, now it’s clear. I was too ambiguous before, somebody might have mistaken them with a milk formula.
Todd (@braketurnaccelerate)
2nd September 2014, 22:04
Haas Formula One would’ve been better.
R.J. O'Connell (@rjoconnell)
2nd September 2014, 22:08
Their rumored shopping list for drivers includes Theodore Roosevelt, Benjamin Franklin, Hulk Hogan, an actual Bald Eagle, and Sebastian Vettel wearing a US Flag Bandana, shades, and a modified racing suit with the sleeves cut off exposing his brand new “Don’t Tread On Me” tattoo on his arm.
Bruce
3rd September 2014, 1:28
Stereotyping is sad, especially from pale Brits with bad teeth, right?
F1.6T
2nd September 2014, 22:46
I would have gone with Haas GP for team name. Like Brawn GP.
Stig Semper Fi (@stigsemperfi)
3rd September 2014, 6:16
Speaking of new teams, has anyone heard anything more about Forza Rossa?
luGGi18 (@luggi18)
3rd September 2014, 16:34
you guys remember USF1? they were informed during the winter testing, that they weren’t allowed to use the “F1” in their team name! won’t happen the same thing with the Haas team?
http://www.autoblog.com/2009/03/06/ecclestone-requests-usf1-name-change-us-grand-prix-engineerin/