Group Admins

  • Profile picture of Keith Collantine

DTM (Deutsche Tourenwagen Masters)

Public Group active 1 month, 2 weeks ago

A group for fans of the DTM.

How much are BMW spending on the DTM?

Tagged: ,

This topic contains 6 replies, has 5 voices, and was last updated by Avatar of robk23 robk23 1 year, 11 months ago.

Viewing 7 posts - 1 through 7 (of 7 total)
  • Author
    Posts
  • #131598
    Avatar of Keith Collantine
    Keith Collantine
    Keymaster

    Interesting figures in Maurice Hamilton’s latest piece for Grand Prix:

    …word is that BMW is spending £40 million on DTM. Just on hospitality! Surely this can’t be true?

    I also hear through similar impeccable sources that BMW are paying large sums buying up grandstand seats just to make the DTM races look good – although I do find that difficult to believe of a firm that is struggling financially to do a decent job with a rally car that has such huge WRC potential.

    http://www.grandprix.com/columns/maurice-hamilton/the-crap-job.html

    #204631
    Avatar of Bullfrog
    Bullfrog
    Participant

    I’d love to see some more figures, but it’s probably just a fraction of an F1 hospitality budget. BMW Sauber were quite innovative, they had that travelling “Pit Lane Park” at several races, with an F1 car doing demo runs, doughnuts and pitstops.

    Having customers who buy the same car three times, like Maurice Hamilton, helps pay for it all!

    #204632
    Avatar of robk23
    robk23
    Participant

    All that money and the racing is still like watching paint dry…

    #204633
    Avatar of Calum
    Calum
    Participant

    £40mil! Come on BMW, round it up to £80m and join the WEC in 2014! ;)

    #204634
    Avatar of -A-
    -A-
    Participant

    Team hospitality in the paddock has gotten huge, compared even to ten years ago. None of the manufacturers appear to dare coming out with some sort of “foldout bus and a large tent” setup. I’d fully expect the kinds of semipermanent buildings that seem state of the art now to cost a lot, especially when, as is the case with all three manufacturers, they’re active in more racing series than just DTM, so they might build this kind of infrastructure and afford the logistics to ship it around the world. Or calculate if it’s “cheaper” to build a European, Asian and American variant and not have to cargo-haul it across oceans… (Which is what a rock drummer I’m aware of did. He plays a rather large kit.)

    #204635
    Avatar of Keith Collantine
    Keith Collantine
    Keymaster
    #204636
    Avatar of robk23
    robk23
    Participant

    I’m pretty sure the Audi DTM hospitality unit also goes to WEC events. The one at Le Mans looked very similar to the one seen at Brands Hatch the other month, they may very well have been the same structure.

Viewing 7 posts - 1 through 7 (of 7 total)

You must be logged in to reply to this topic.