Splitting articles across multiple pages is something I’ve not done previously. Frankly, it’s always struck me as a rather cynical way of increasing page impressions by forcing people to click through multiple pages to read a single article.
However I’ve begun to consider that there might be a need for it in some situations, for example, if I had an article with several videos or lots of large images in. Splitting the article and the video or images across separate pages would help reduce load times.
Another reason to consider this is that a growing number of people are accessing the site using mobile devices, which would benefit from having less to download and less to display.
So it’s something I’m considering at the moment, but only if I think it’s necessary. I’d be interested to hear feedback from anyone who has an opinion either way.