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F1

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F1 discussion

A new logo for the Ferrari F1 team, an improvement or not

This topic contains 25 replies, has 18 voices, and was last updated by Avatar of Fixy Fixy 3 years, 10 months ago.

Viewing 15 posts - 1 through 15 (of 26 total)
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  • #127826
    Avatar of BasCB
    BasCB
    Participant

    I found pictures of Ferrari presenting its new logo for 2011 to the media (http://www.gpupdate.net/en/f1-news/238433/ferrari-unveils-new-logo-for-2011/ ). It seems to reflect the change of approach with Marlboro and offers more to Santander and maybe the wish to have something new to symbolize a new era.

    I think it looks pretty sleek and a lot better than the boxed thing with the barcode in it. What do you think of it?

    #142239
    Avatar of Scribe
    Scribe
    Participant

    KEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEERsmeh.

    Bit of a non event really, at least it doesn’t try to hock death to small children any more, if you buy that.

    #142240
    Avatar of Cacarella
    Cacarella
    Participant

    I think it resembles the Marlboro Chevron and would be a perfect logo for a team with the old Mclaren Marlboro Livery. They took the chevron and slanted it slightly to the left. Dammit!!! I need a cigarette now!!

    True Marketing Genius!

    Maybe some of the Ferrari Marketing team should work with the engineers on exploiting loopholes!

    #142241
    Avatar of Journeyer
    Journeyer
    Participant

    I agree with Cacarella. It’s half a Marlboro Chevron.

    It could just be a case of me seeing what I want to see, but most things in a logo have significance.

    What I would find interesting is if Ducati go do something similar. Even more so if they end up getting Rossi.

    #142242
    Avatar of rampante
    rampante
    Participant

    Ferrari have used red and white long before malboro. Should they change the red just in case? This is a non story.

    #142243
    Avatar of SoLiDG
    SoLiDG
    Participant

    I like it. Marketing wise, smart ;)

    #142244
    Avatar of Ratboy
    Ratboy
    Keymaster

    I think Scuderia Ferrari Marlboro have finally found a way to prove there not advertisng Marlboro anymore :p

    #142245
    Avatar of BasCB
    BasCB
    Participant

    Rampante, i would like to know what you think of how this new logo looks (although the Ferrari logo itself stays as it is!).

    #142246
    Avatar of rampante
    rampante
    Participant

    I’ve seen it change many times and the logo or shade of red is not that important to me. Malboro will still throw money at them for some crazy reason. The team, as all do remain the same. When Mclaren went from red and white to silver or Jordan from green to blue green and white to yellow, Lotus etc they never changed.

    #142247
    Avatar of Icthyes
    Icthyes
    Participant

    In the words of the great Dr Cox:

    Wow. I care so little, I almost passed out.

    #142248
    Avatar of Hare
    Hare
    Participant

    It’s growing on me, but I didn’t like it at first.

    People are always going to draw comparisons with Marlboro, but how can they not?

    Having said that, I don’t think Ferrari fans are gonna care too much. The prancing horse is still once of the greatest logos in sport, and that’s all present and correct.

    This love this photo of Massa and Alonso, Massa is snearing and Alonso couldn’t look less bothered! :)

    http://www.gpupdate.net/en/photo-galleries/large/157777/

    #142249
    Avatar of Prisoner Monkeys
    Prisoner Monkeys
    Participant

    Yep, new Santander backing was my initial reaction as well.

    God, we’re a bunch of cynics.

    #142250
    Avatar of TommyB
    TommyB
    Participant

    It’s weird but when I look at it, it makes me want to go and start up an account with a Spanish bank. Weird.

    #142251
    Avatar of wasiF1
    wasiF1
    Participant

    I liked it, a change in the taste.

    #142252
    Avatar of Fixy
    Fixy
    Participant

    The red part looks to me like half of the Marlboro symbol, and I don’t really like the red part sticking out on the edges.

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