BOOM! there it is guys. Claro McLaren Mercedes :D
I shall believe it when it is officially announced. This to me has no real credentials.
Yeah, the article could just be referring to the way McLaren were running with Claro logos on their rear wings in Spain (in place of Tooned).
“[Carlos Slim brand] Mclaren-Honda” is the worst kept secret in F1, but we’ll just have to wait and see.
what is this brand anyways?
@calum – Joe Saward reckons that GlaxoSmithKline will take the title sponsorship role at McLaren next year. Since they have recently offloaded their Ribena and Lucozade brands, he’s tipping their Boost health food supplement as the most likely title sponsor, so as to capitalise on its popularity in India and their planned expansion into Asia. In that case, I imagine that they would cycle through brands – like the Lucozade/Maximuscle changes last year – in Europe and the Americas.
Of course, AT&T used to be Williams’ title sponsor, but only had minor branding on the car. It’s possible GSK could be a title sponsor with a brand like Claro getting prominence on the car and GSK using the name for promotional purposes.
@abdurahman – Claro is a mobile phone provider, not unlike Vodafone. In fact, I’m pretty sure they have a strategic alliance with Vodafone to use one another’s network infrastructure in the Americas. It’s one of several brands owned by Carlos Slim – the world’s richest man – under the America Movil banner. He also owns Telmex, TelCel, Embratel and a couple of local brands. Claro itself is very big in Latin America, and is one of the four biggest mobile phone network operators in the world with over fity million customers.
Why does this name ring such a strong bell? Did they sponsor some other team(like Sauber, for instance) before this??
@wsrgo – Yes, they did. They sponsored Sauber while Sergio Perez was there, and continue though Esteban Gutierrez (you can also see minor branding for America Movil’s other brands, Telcel and Telmex, on the cars):
They also have branding on the McLaren, which was introduced at this weekend’s race. I’m having a bit of trouble locating a picture of it, though; Claro replaced Tooned on the back side of the rear wing.
@prisoner-monkeys Ah, thanks for that. I knew I’d seen it somewhere, but I wasn’t sure where. Thanks for the pic links, too!!
@prisoner-monkeys There is an image of the MP4-28 with the Claro branding on the rear wing on the F1 website. It is image 64 of 64 in the race day image gallery. I can’t send the link here because of F1.com’s mad copyright protections.
@geemac – It’s also a bandwidth thing. Hotlinking images (even if Keith hasn’t formatted the blog to allow it, other forums do) chews through their bandwidth, which anyone would be eager to avoid, since it costs them money.
Over fifty million very unhappy customers, at that. Claro’s service is beyond rubbish.
The same can be said of Vodafone, so nothing really changes for McLaren.
I have noticed that in the time since getting Vodafone as a major sponsor, the McLarens have performed about as well as Vodafone’s coverage.
Vodafone is currently running a commerical here where they present a deal so good, an animated man steps out of his wheelchair. Perhaps McLaren could use a deal like that..
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© 2014 Keith Collantine