I had this idea when I realised that some drivers like to cycle around the F1 circuits before racing.
The idea is simples, much like a golf pro-am:
What if there was a charity bike race in which people would bid to ride along with an F1 driver (current, old, new, retired etc). They would use 2 seater bikes and it would be a 1 lap race (maybe 2?). All the proceedings would go to charity. Hopefully this would lighten up F1′s image and encourage healthy living and exercise.