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F1 discussion

Ferrari subliminal advertising

This topic contains 22 replies, has 18 voices, and was last updated by Profile photo of Calum Calum 1 year, 4 months ago.

Viewing 15 posts - 1 through 15 (of 23 total)
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  • #133050
    Profile photo of Simon
    Simon
    Participant

    Couldn’t help but notice their new look teamwear looking very reminiscent of the Marlboro sponsored overalls from years ago, who do they think they are kidding!! It’s creeping towards the more obvious again after all that uproar about the barcode design a few years ago, they seem to be pushing their luck and seeing what they can get away with.

    https://twitter.com/alo_oficial/status/325614657857531904/photo/1

    http://www.ausmotive.com/images/Schumacher-returns-03.jpg

    #232512
    Profile photo of Alex green
    Alex green
    Participant

    nothing like them,but peoples obsession with knocking ferrari is always amusing

    #232513
    Profile photo of Simon
    Simon
    Participant

    i’m not obsessed with knocking Ferrari, just noticed the white pointed band around the stomach area looks very similar to the old Marlboro logo, it can’t just be coincidence

    #232514
    Profile photo of DC
    DC
    Participant

    Nice work Ferrari. Their take on innovations in F1. Marlboro is still their sponsor until 2014, based on the information widely reported in early 2011.
    And no, I am not obsessed with knocking Ferrari, I am a Tifosi myself, I just dont like cigarettes.

    #232515
    Profile photo of Force Maikel
    Force Maikel
    Participant

    I’m still bying one of their jackets ;-) Let me tell you something; they might be fast on track but not when it comes to delivering teamwear! 3 weeks overdue already —> Not happy about it :-(

    #232516
    Profile photo of DaveF1
    DaveF1
    Participant

    Yeah it does kind of resemble the Marlboro logo but I never saw what the big deal about cigarette advertising was. Are people really that stupid that if they see a cigarette brand on an F1 car they instantly want to take up smoking?

    Besides, the cars were a lot more colourful when there was tobacco sponsorship :P

    (note: I don’t smoke, I don’t care if other people smoke as long as its not around me and I certainly don’t judge people based on if they smoke or not)

    #232517
    Profile photo of Matt
    Matt
    Participant

    Good on them. I’m neither a smoker or a Ferrari fan, but I’ve always found the tobacco advertising ban a bit stupid. Just because I see a billboard or a car with tobacco products/brands on it I don’t suddenly feel the urge to by a cigarette. I don’t smoke, and seeing an advert for it isn’t going to change my mind.

    If that was how it actually worked I’d be running to feminine hygiene isle every time I saw a tampon commercial.

    #232518
    Profile photo of R.J. O'Connell
    R.J. O’Connell
    Participant

    As much of a fan as I am of the Rothmans Williams, JPS Lotus, West McLarens, B&H Jordans, and the Mild Seven Renaults – F1 is better off weaning itself away from the cigarette money like it has been for the last decade…

    #232519
    Profile photo of Fer no.65
    Fer no.65
    Participant

    Even if there’s people stupid enough to follow advertising and buy whatever comes across them (and there’s a lot of people… we just don’t realize, but we do it, that’s why marketing and publicity is so strong… or do you really think Red Bull has a team EVERYWHERE just to get those stupid people? or maybe it’s because we’re all stupid…), banning tobacco advertisement is a good thing, in my opinion.

    Ferrari pushing the boundaries and trying to make their car look more like a Marlboro is amusing though. But if they are doing it, if Marlboro is still putting money on the team even if the car doesn’t show its name, then there must be a benefit, and it shouldn’t be allowed.

    #232520
    Profile photo of Journeyer
    Journeyer
    Participant

    I don’t really have an opinion on this one way or the other, but what I will say is… this year’s shirt design is awful. Could’ve been much classier IMO.

    #232521
    Profile photo of KeithR
    KeithR
    Participant

    Sponsorship increases sales, there’s solid data, that’s why Philip Morris spend the money and why the EU banned it. Obviously not every individual rushes out for a packet of fags after watching an F1 race lol. But overall young people are especially susceptible as you’d expect.

    Ferrari only get away with it because the EU ban is enforced by national governments and so it’s Italy and Ferrari…

    Unethical towards fans and and quite unfair IMO – a major source of funding unavailable to other teams.

    #232522
    Profile photo of tmekt
    tmekt
    Participant

    Is JPS still up and running and making cigarettes? I’ve always wondered if they secretly pay Lotus for using the livery on their car…

    #232523
    Profile photo of Prisoner Monkeys
    Prisoner Monkeys
    Participant

    Yes, they do, but they’re a tiny company selling in Malaysia, Pakistan and Bangladesh.

    #232524
    Profile photo of DC
    DC
    Participant

    Well they haven’t yet appeared in a race like that, so we just have to wait and see what are they going to do. However, who wouldn’t like to see Marlboro Ferrari or McLaren. We do see Lotus …

    #232525
    Profile photo of Asanator
    Asanator
    Participant

    “Sponsorship increases sales”

    Maybe so, but that is more to do with brand awareness/loyalty than converting non-smokers to smokers!

    More twisted statistics from the anti-tobacco lobbyists

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