Bernie has said recently not to expect F1 in HD before 2012. He claims most people don’t have HDTV capabilities. Most people I know have and HDTV, including my grandparents. Certainly every gamer I know owns an HD set to get the most out of their PS3 and Xbox 360.
Admittedly, less of those HDTV owners have access to HDTV broadcasts, but then, other than Sky or Virgin Media, choice are limited at the moment, but with Freesat having been available for a while (I have it, it’s wonderful), and Freeview HD rolling out now, and for not exactly massive amounts of money, I don’t see why it should be too much of a problem.
Plus, how many people are holding out on going HD until there is more HD content on it? Surely it’s up to everyone involved in TV to roll out more HD content. I bet many F1 fans without HDTV’s would save up for one over the next 6 months and buy one if there was a promise that the F1 would be broadcast in HD in 2011.
I think Bernie’s got his thinking cap on backwards.