I think they should look away from being the “Hispania” team and try to attract sponsors from countries where just being in F1 is enough. Spain already has Alonso and Santander, imagine sponsoring a losing team and what that would do to the company’s image at home. Whereas if they got the sponsorship of a company based somewhere where F1 hasn’t got any backing from yet, it wouldn’t matter too much where they finished.
In the early days of Stewart, Sir Jackie made sure their corporate hosting was the best in the paddock, to soothe sponsors who turn up to see both cars blow up or crash into the wall until the team had established itself as competitive. Hispania may want to look into such a model when they get actual sponsors.
I have to say, I love that they went ahead with those markings.