Ever went into a newsagents lately? Went into WH Smith the other day, and there was eight magazines and newspapers showing the new F1 season – and EVERY ONE of them had Lewis Hamilton on the front, either his face or him driving his car – or both! Completely ignoring the fact that Sebastian Vettel had won the last three championships in a row, do you not think that this is overkill? Even the supplements with the daily newspapers had Lewis on the inside of the pages. There are 21 other drivers out there – or don’t they know that.
PS Please don’t say that because he’s British he should be on the cover of everthing, because there are other, better teams and drivers out there.
Magazines rely on people picking them up to get sales. Of the four British drivers in F1, Hamilton is definitely the most popular. Plus the Mercedes move is a big story.
I read an Autosport editorial a year or two ago where they said if they put anything that wasn’t an F1 car on the cover they knew sales would go down by a certain percentage. So it is for personalities in the sport as well.
In the round-up a few weeks ago someone had posted a picture of 12 consecutive issues of the Italian weekly motorsport magazine Autosprint, every one of which had a Ferrari on the cover.
We do actually get the whole webber news thing in tassie. The problem with that is the only thing about the race or quali they will actually say is what happened to webber, like we don’t care about anything else that happened or something…
We do get some F1 news coverage, it’s usually after every bit of footy news has been covered. The five seconds they do spend on motorsport can’t really waste time on frivolous details like who actually won the race, but must be condensed down into simply stating that a race took place and where Webber finished.
The other day I saw on Twitter how the Italian F1 magazines have, one number after another (of issue) ONLY pictures of Alonso on the cover
Do you think they will sell the magazines with a cover of Lewis?
That’s just marketing