Now, I’m not a business Lawyer, but I would say that’s taking it a bit far, wouldn’t you? Same colour, same shape, flipped and tilted, like the speedy kiwi is about to fall over due to a slightly gusty wind.
If McLaren found out, I’m sure that he would get what ever the equivalent of a ‘cease and desist’ order is..
What I particularly love, is his business analogy, of how to make a business work. The business bicycle….
…. a bicycle!! On a site where he references one of the greatest motorsport teams of all time. a BICYCLE. He’s even got a little gif animation running across the screen. Quaint. Pathetic.
There are 14+ categories of trademark, McLaren obviously do not own all of them, nor own them in all juristictions
In many jurisdictions naming your business using your surname also trumps any existing trademark so long as there is no ambiguity in branding (or an intent to confuse, such as changing your surname to Ferrari and then starting a car company)