I assume they’ll enter the sport in 2014 but is it known who their customers will be?
Considering that they don’t have anything to show potential customer teams … no, nobody knows who their customers will be. They have plans to get a base unit onto a test bed by the end of the year, after which point they’ll have something to show for themselves. But 2014 is a long way away. All that’s really known is that it’s being run by Craig Pollock and Gilles Simon recently joined the company.
I dislike these guys already. For a start their name is rubbish, secondly they’re barging in on Cosworth’s territory (is there really room for another engine manufacturer?), and thirdly we’re going to get neverending drama from their link with Todt and the FIA.
Awful name aside, they’re more than welcome to compete in F1. It’s a sport of survival – if they don’t do well, the sport will spit it out just as quickly. That said, even Cosworth’s most successful days came with Ford funding – and PURE will probably need some sort of manufacturer funding for it to be successful (and avoid becoming what Cosworth is now post-Ford).
Seems reasonable name to me?! Whats in a name anyway, the other manufacturers are only other people’s surnames which is rarely done anymore, and Cosworth is just a mash up of two names. If they get the result we will forget the name anyway.
I am always pleased to see more competition in the sport, the more the better I say as long as it is serious competition. Cosworth to me have come in and fully expected to be last best and are happy with it for some reason, its almost like a glamour project which is a shame.
@GeorgeTuk: PURE just doesn’t sound… original. If a McLaren-PURE won the race, for example, it just doesn’t sound quite right. Also, if they get the results, I think people would remember the name more, not forget it. :D