Saubers new sponsor
The Sauber F1 Team has attracted a new big sponsor but has been quite mysterious about the name of their new sponsor. Sauber has been driving around this weekend with the text ‘’True Blue’’ promptly on the engine cover. It seems Sauber wants to start speculations.
It is assumed that Sauber has found a sponsor in the rich Russian businessman Roman Abramovitsj. Abramovitsj is owner of the Chelsea and would like to attract more attention trough Sauber. This phenomena isn’t entirely new, the English premier-league club has been doing the same with Caterham F1
Also former Williams sponsor AT&T, the American telecom giant is connected to sauber. AT&T loaded several millions in Formula 1 until last year. Yet this deal seems highly unlikely because Sauber already has a major Mexican Telecom Sponsor Telmex.
Soon Sauber will announce witch sponsor it realy is. We’ll keep you posted at GPPits.net.
I can’t vouch for the reliability of this link
Any of you have another theory?
Labatt’s? The Canadian brewery that used to sponsor Williams. Someone wrote in to Joe Saward’s blog suggesting this. A quick search suggests “Out of the Blue” fits in with their advertising.
I’m guessing they couldn’t advertise alcohol in Bahrain (a law that appeared to change overnight on Saturday, allowing Force India to appear on TV during the race…) but no doubt there are other good reasons for not revealing the name yet.
More likely it’s another Mexican sponsor, and your pictures suggest the teaser’s only on Pérez’s car…
I guess Perez’ drive in Malaysia wasn’t only good for the result and the points, but might have also been decisive in getting a major sponsor. Nice to see Sauber getting some money, hopefully they can use it well to develop the fundamentally good car.
@Bullfrog you are incorrect about the mexican angle. Here is a pic of kobayashi in shangai having the text also on the car. The picture i uses in the opening post is from friday practice when the sticker was not yet in place.