It just seemed very over-engineered.
For example, when Jake, EJ and DC are in the pitlane, they’re constantly walking up and down, finding cars to look at and people to interview. Sky had a couple of brief interviews, but apart from that they just stood in one place- they may as well have been in a studio.
Most of the time the camera wasn’t even on them- they talk for a couple of minutes and then cut to some sort of short movie, and then there’s an advert. The BBC coverage was a lot more natural- the Sky coverage seemed too scripted and most of the build-up consisted of pre-made movies, which managed to be flashy and over-edited, yet still dull and uninformative.