Imagine Alonso becoming world champion in the #27 Ferrari, for example.
I don’t want to think about it. Alonso doesn’t incite the same excitement for me as the likes of Gilles Villeneuve did. For him to win with Villeneuve’s number and to claim it was the same thing woud be an abberation.
@PM – well I think he is doing this to try and build up the identities and personalities of the drivers.
What’s the problem? Apart from Italy and Ferrari fans, most spectators have a favourite driver. It’s easy enough to tell the cars apart because of the livery, and while it is possible to tell drivers in the same team apart, it’s still not the same. Having a driver associated with a particular number would make it easier for those fans who follow a driver. Like me, for instance. I’m a Jenson Button fan, but that doesn’t mean I’m a fan of McLaren. If Button were to leave for another team tomorrow, then I wouldn’t check out the McLaren results the way I do Button’s. Having Button associated with a particular number would make it easy to pick him out of a group, especially if his team-mate is there with him.