To be honest, I don’t like this one. It’s scripted and noncredible. Maybe they should for once listen to Kimi and really leave him alone, instead of trying to look amusing by repeating the same joke for 10 thousand times. He’s there to drive the car, full stop. He’s not a heartless moron, sometimes he will say or do something funny anyway and that’ll be cool. But this is just a lousy attempt to exaggerate and sell Kimi’s ‘boringness’.
Not a fan of this. I think it’s great that Lotus uses social media to try to create their own identity (which contradicts with them adopting the ‘Lotus’ name), but this is more a form of exploiting an old concept. Also, I’m not a fan of this actor, to use an understatement.
A nice little video that, it’s meant to be light hearted and clichéd and I think we should all take it that way. As @benh mentioned the team from Enstone really are in a league of their own so far as social media interaction with fans is concerned. It really is helping to mend the damage that was done during “Lotus vs. Lotus” and I am finding myself liking them again.
I honestly can’t wait to see the E21 tomorrow. The E20 was a well sorted racing car and the E21 should be even better if they manage to crack the exhaust conundrum. The E20 was also probably the best looking car on the grid last season, it certainly the best looking stepped nose car by a stretch.