Group Admins

  • Profile picture of Keith Collantine

Group Mods

  • Profile picture of AndrewTanner
  • Profile picture of Bradley Downton

World Rally Championship

Public Group active 1 month, 3 weeks ago

The group for WRC fans.

Nokia pulls WRC backing

This topic contains 2 replies, has 3 voices, and was last updated by Avatar of AndrewTanner AndrewTanner 2 years ago.

Viewing 3 posts - 1 through 3 (of 3 total)
  • Author
    Posts
  • #131474
    Avatar of Keith Collantine
    Keith Collantine
    Keymaster

    One day I’d like to come on here and write something positive about the World Rally Championship, but…

    Nokia has pulled the major sponsorship and media partnership deal it signed with the WRC less than a year ago. Details here:

    http://www.motorsport.com/wrc/news/nokia-and-wrc-end-seven-figure-series-sponsorship/

    Presumably this page will disappear from the WRC homepage fairly soon:

    Nokia is committed to connecting people to what matters to them by combining advanced mobile technology with personalised services. Nokia’s NAVTEQ is a leader in comprehensive digital mapping and navigation services Nokia’s technology and world renowned brand will be incorporated throughout the World Rally Championship.

    Nokia will bring a new experience to WRC attendees and visitors to WRC.com by providing exclusive apps, real-time mapping, real-time conversations, as well as location and check-in services. Nokia is an Official Mobile Technology Provider of the FIA World Rally Championship.

    http://www.wrc.com/sponsors/nokia/

    #202455
    Avatar of Girts
    Girts
    Participant

    I think this could be explained by the financial hardships Nokia itself is facing at the moment:

    http://www.reuters.com/article/2012/05/18/us-nokia-cash-idUSBRE84H0BD20120518?feedType=RSS&feedName=technologyNews

    #202456
    Avatar of AndrewTanner
    AndrewTanner
    Participant

    I would hazard a guess that @girts is correct on this one. It’s such a shame, Nokia are a great company but just a little late to the smartphone party.

    Bad news for the WRC too of course, but I guess now is the best time for it to happen while it’s going through many other huge changes as well.

Viewing 3 posts - 1 through 3 (of 3 total)

You must be logged in to reply to this topic.