World Rally Championship

Nokia pulls WRC backing

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    One day I’d like to come on here and write something positive about the World Rally Championship, but…

    Nokia has pulled the major sponsorship and media partnership deal it signed with the WRC less than a year ago. Details here:

    http://www.motorsport.com/wrc/news/nokia-and-wrc-end-seven-figure-series-sponsorship/

    Presumably this page will disappear from the WRC homepage fairly soon:

    Nokia is committed to connecting people to what matters to them by combining advanced mobile technology with personalised services. Nokia’s NAVTEQ is a leader in comprehensive digital mapping and navigation services Nokia’s technology and world renowned brand will be incorporated throughout the World Rally Championship.

    Nokia will bring a new experience to WRC attendees and visitors to WRC.com by providing exclusive apps, real-time mapping, real-time conversations, as well as location and check-in services. Nokia is an Official Mobile Technology Provider of the FIA World Rally Championship.

    http://www.wrc.com/sponsors/nokia/

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