@keithcollantine – Not at all. The promoter’s role in the sport is largely to advertise the rallies. They secure broadcast deals, arrange public relations for the category and generally bind everything together so there is consistency from event to event. There is no real cross-over between sponsors and promoters.
Besides, there are rumours that Nasser al-Attiyah is on the verge of buying the Citroen works team to expand the Qatar team.