Does F1 only have 5 sponsors?!?

This topic contains 18 replies, has 13 voices, and was last updated by  Fixy 6 years, 3 months ago.

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    LG, UBS, Santander, DHL, Pirelli. These ‘sponsors’ have appeared at every GP this season. These names have the prominent spaces on boards at the tracks, which makes it seem that these 5 companies are the only companies that can be bothered to sponsor this sport. Only on a few occasions have I seen other sponsors, such as Helix and Vodafone. Why does F1 have so few sponsors at tracks, it’s starting to look boring and monotonous. Gone are the days when the track was covered in different sponsors. Is it just that nobody wants to sponsor the tracks or is are the people who run the sport blocking other sponsors, bizarre question, but it seems silly to me?



    To me, it appears they only have one.

    Santander here.

    Santander there.

    Santander everywhere.


    What ever happened to Fosters anyway? They were almost the quintessential Grand Prix title sponsor.

    I swear they had a subliminal impact on me moving to Australia…


    Ned Flanders

    The only one I tend to notice is Pirelli, mainly because the yellow and black hoardings catch my eye far more than Bridgestone boards ever did



    The UBS ones are everywhere, especially painted on the kerbs etc.

    And about Fosters, I’m guessing F1 didn’t want to be associated with an alcohol sponsor or something.



    I think Shell have track side advertising at most if not all races too.

    The track side advertising at GP’s is all organised and controlled by FOM I think so its probably down to the cost that more companies don’t do it, or it could be that FOM only have a limited number of ‘packages’ for businesses to buy so the track side doesn’t get too cluttered with lots of different names.

    Do Fosters still sponsor the Aussie grand Prix? I think they do. Their lack of presence is certainly not to with an aversion to alcohol advertising. Just luck at the Force India Car. They have Kingfisher and White and Mckay.



    I remember seeing ING before, but not this year. I guess they sell “packages” of publicity space around the track, in where a company has always to buy 10-15 banners, not just one or two



    Qantas now sponsors the Australian GP, I’ve never seen Foster’s branding in some years.

    These are the main sponsors for each GP, having their trademark in the official event’s name:

    Australia – Qantas

    Malaysia – Petronas

    China – UBS

    Turkey – DHL

    Spain – Santander

    Monaco – N/A

    Canada – N/A

    Europe – N/A

    Britain – Santander

    Germany – Santander

    Hungary – Eni

    Belgium – Shell

    Italy – Santander

    Singapore – Singtel

    Japan – N/A

    Korea – N/A

    India – N/A

    Abu Dhabi – Etihad

    Brazil – Petrobras



    N/A means those GPs don’t have sponsor, or that you just don’t remember?



    It means that they don’t have any sponsor as part of the GP’s official name.

    It’s crazy that Santander sponsors four different GP’s! As to why there are so few sponsors on the track billboards, I have no idea. I think it would make sense for sponsors to demand exclusivity, but I don’t think that’s the reason here. I’m pretty sure that, for example, I have seen both Santander and UBS billboards in at least a grand prix this year.



    Bernie controls the sponsorship in F1 so that the few sponsors there are get greater exposure, and thus contribute more money to his coffers. Before he did that, track side sponsorship involved a menagerie of different sponsors, and the end result was that it was cluttered and ineffective. Now, a section of track will have almost exclusively the one sponsor, so that it becomes noticeable on TV.

    I think Monaco has an exception where track side sponsorship isn’t controlled like other races, so you tend to see more variety. Of course, Bernie will bring on a country specific sponsor of a GP if the money is right. A sponsor like Petrobras, QANTAS or Etihad will pay more to sponsor a race in their home country than a company like Santander would pay per each of the races they sponsor.



    Maybe Santander sponsors 4 GPs because, without them they wouldn’t have half the GPs sponsored, so they have to take every sponsorship Santander is willing to pay;

    Mnaco seems, by his own right, an exception in everything. They’re also, I believe, the only GP that is not TV-covered by FOM (French TV or Mnaco TV does it)



    For those wondering about Monaco (no accent on any ‘o’ as it is of French language), the GP is sponsored in a very different manner from most tracks.

    This year, for example, the Automobile Club de Monaco had signed a special deal with Tag Heuer. The watch brand decided to celebrate its 150 years of involvement with “speed control”. It thus became the Grand Prix’s official partner, official watch and official glasses. Go back to the 2011 Monte Carlo race pictures and take a second look: Tag Heuer were everywhere (including being a McLaren sponsor, of course). But definitely not la Santander in Britain right now though.

    EDIT: regarding TV coverage, there are two FOM exceptions in today’s F1. The Monaco GP is produced by TMC (Tl Monte Carlo) and the Japanse GP by Fuji Television (incidentally, they’re also a huge sponsor of the Suzuka GP race).


    Dan Thorn

    I miss proper sponsors, like AGIP, Campari and Magneti Marelli…



    Agip is owned by Eni, and now they are trying to merge the two brands in “Eni”, but I’ve seen it’s branding only at the Hungaroring.

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