How much of the race did you see?

Posted on | Author Keith Collantine

Lewis Hamilton, McLaren-Mercedes, Magny-Cours, 2007, qualifying, 2Did you watch the French Grand Prix on ITV? How much of the race do you think you missed because of advert breaks?

The race lasted a whisker over 90 minutes. That’s the same as a football match – and ITV certainly wouldn’t contemplate putting adverts on while a match is being played.

Jon McKnight kept a stopwatch on the race and found that almost quarter of an hour was lost to advertising breaks.

McKnight is so unhappy he’s keeping a close eye on which advertisers buy time during the F1 race. They include, bizarrely, Banco Santander, who kept viewers from watching Fernando Alonso’s scintillating charge in a Santander-sponsored McLaren to show us one of their adverts instead.

For a complete list of the advertisers that appeared and a breakdown of the time lost during Grands Prix to adverts, have a look at his site below.

Related links

Tags: / / / /