The race lasted a whisker over 90 minutes. That’s the same as a football match – and ITV certainly wouldn’t contemplate putting adverts on while a match is being played.
Jon McKnight kept a stopwatch on the race and found that almost quarter of an hour was lost to advertising breaks.
McKnight is so unhappy he’s keeping a close eye on which advertisers buy time during the F1 race. They include, bizarrely, Banco Santander, who kept viewers from watching Fernando Alonso’s scintillating charge in a Santander-sponsored McLaren to show us one of their adverts instead.
For a complete list of the advertisers that appeared and a breakdown of the time lost during Grands Prix to adverts, have a look at his site below.
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