USF1 to be ‘poster child’ team (updated)

Posted on | Author Gerard Hetman

USF1 logo

F1 Fanatic guest writer Gerard Hetman kept an eye on the USF1 announcement on Speed TV and sent in this report.

Tuesday saw the dawn of a new era in Formula 1 team management and ownership with the launch of the USF1 racing team. Co-founded by longtime F1 stalwarts Ken Anderson and Peter Windsor, the venture was officially unveiled to the world earlier today with a press conference at the Charlotte-based headquarters of SPEED Network, the holder of F1 television rights in the United States.

Hosted by SPEED F1 commentator Bob Varsha, the show would see Anderson and Windsor state that their team would be running and operation for the 2010 F1 season, with the squad being based in Charlotte as previously speculated.

Also included in the launch was commentary from two Americans with past history in F1- 1978 World Champion Mario Andretti, and multiple F1 race winner and Le Mans 24 hours champion Dan Gurney. Andretti phoned in live from his home in Pennsylvania, while Gurney appeared via a taped statement.

Sorting the details

After a brief video segment highlighting previous involvement in Formula 1, questions were taken from the international media contingent assembled. While only a few questions were answered before the public broadcast segment ended, a few key questions were put to Anderson and Windsor by a number of journalist from across America and around the world.


Speaking for the duo, Windsor did not confirm any driver in any capacity for involvement with USF1. However, he did speak enthusiastically about a young and developing generation of American drivers that includes Alexander Rossi, Connor Daly, and Josef Newgarden. Speaking to a more developed range of drivers, he referenced former F3 Euroseries and A1GP driver Jonathan Summerton, as well as names currently racing in U.S.-based motor sports, including, yes, Scott Speed and Danica Patrick, as well as NASCAR driver Kyle Busch.

??We haven?t made any decision on drivers yet?? Windsor said of the question. ??Your guess is as good as mine.??

??There?s a list of American drivers out there with the credentials to race in Formula 1 – they?ve proven they?ve got the talent, it?s a question of finding the two most compatible drivers for what we?re out to achieve in year one, and probably year two?? Windsor added.

When asked if he would like to see his grandson Marco make an appearance in F1, Andretti was quick to agree

??I would just love that – it would rejuvenate me?? the racing legend added. ??Marco just wants results to speak for themselves, and then go from there.??


When asked about the challenges involved in basing a Formula 1 team away from traditional areas in Europe, Anderson was quick to point out some aspects he sees as advantages rather than obstacles.

??As of next year, less than half the races will be on the (European) continent, so there is less reason for being there?? Anderson said of the team?s decision to be based in Charlotte. ??The cost of doing business in the United States is significantly cheaper than in Europe, and there are a lot of good people here??

??If you take a race like the Spanish Grand Prix or Monaco Grand Prix, with the logistics we have, our cars will be back in Charlotte sooner than most of the British-based teams will have their trucks back at their factories in England?? Windsor added.


While no sponsors or particular backers were named, Windsor and Anderson said they have the capital in hand to launch their project, and their business model has been endorsed by many in the sport as the ??poster child for how to start a Formula 1 team?? according to Windsor.

??To some extent, the recession has helped us a bit?? Windsor said of his team?s approach to making the budget aspects work. ??For those out there that say where?s all the money… the big facility… the money falling out of the sky – that?s not going to happen with USF1. We?ve always had a very different approach, and that approach will become visible as time goes on.??


When asked about a potential engine supplier, Windsor confirmed that no deal had yet been reached, but quotes would soon be requested by USF1 from all engine manufacturers currently involved in Formula 1.


With several local reporters included in the media contingent, Anderson pointed out that the wealth of motor sport infrastructure and personnel in the area would make it quite realistic to start an operation such as USF1.

??We?re looking at over 100 people, highly skilled and highly paid people?? Anderson said in regards to staff size. ??There?s so much that goes into that, such as if you?re building your own engine. McLaren, for example, does a lot of other things besides racing.??

??The opportunities for young Americans with our team is endless.??

U.S. Grand Prix

While niether Anderson nor Windsor made a dedicated plea for the return of the U.S. or Canadian Grand Prix, Windsor made a point of the team?s mission to take America to F1, and not the other way around

??We?ve never seen that as a problem?? Windsor said of the current lack of a home race. ??We?re aiming to take America to F1, in the footsteps of Mario and Dan, and hopefully a return of the U.S. Grand Prix will be a by-product of that. Nothing would be better for us or for American motorsports.??

Update: the rest of Gerard’s report:

Fan Access

Perhaps the most surprising and trend-setting (if it happens) note about USF1 is the involvement with fans and supporters it plans to offer. Windsor said while the station plans to make very good use of it?s proximity to the SPEED studios, USF1 will also have it?s own TV and media operation located in their facility. In addition, Windsor claimed that tours of the USF1 factory would be offered to the general public, with fans being given a previously-unprecedented level of access to the normally closed-door world of Formula 1.

??Just in the year and a half that I have been in Charlotte, I?ve seen what a great job the NASCAR teams do with the fans. We?re in the entertainment business-we?ve been reminding one another of that here since day one?? Windsor said. ??We want this to be a TV-led Formula 1 team, and we will achieve that by not just being close to SPEED, but also by having our own TV operation at our headquarters.??

??Fans are going to be welcomed to come to our headquarters- they?ll be a tour that they can do to see a Formula 1 car being built for the first time.??

Bernie and Max

When asked about the support USF1 has received from Bernie Ecclestone and FIA President Max Mosley, Windsor claimed he first told Ecclestone about the concept at the 2006 Brazilian Grand Prix, and that the FOM boss has been supportive of the project ever since then.

??[Bernie Ecclestone] was his usual specific self… he told me ??good-get it done??? Windsor said with a laugh. ??We?ve kept him in touch ever since, and he?s been very supportive. Anything we need, he tries to get us.

??We are working very closely with the FIA in every aspect- keeping them informed about how we develop the team.??

Other details

While passing mention was given to a secondary base of operations in Europe for the team, no specific location or agreement was mentioned by either Anderson or Windsor. Windsor also made it clear that Anderson would function in the role of team principle, with Windsor taking up the role of sporting director for the outfit.

No other dates, timetables, or deadlines were announced regarding USF1 before the end of the televised segment of the press conference, which ran approximately 45 minutes in length.

This is a guest article by Gerard Hetman. If you want to write a guest article for F1 Fanatic you can find all the information you need here.

75 comments on “USF1 to be ‘poster child’ team (updated)”

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  1. just got rid of honda dreams and now this…
    two guys on a stage doesn’t make an f1 team
    is peter windso american?

  2. Great news, Force India were feeling lonely at the back!

  3. Not wanting to sound negative – having just read the following article this morning

    I doubt this would be a serious attempt at a F1 team.

    Yes Windsor has previous experience running a F1 team, and I am sure he is not totally delluded, but they really have nothing solid in place to wow American investers in to backing the team. The way they paint the picture would that they would really struggle to break out of the back of the grid. – Yes they have the Wind Tunnel, and yes there is alot of expertese in the that part of the world, but they seem to be trying to adopt the Williams team model of going Grand Prix racing with the whole “Skunk Works” approach, however that team is stuggling for performance and sponsors despite all the experience within the team. USF1 has already ruled out partnering with a big Manufacture and having a big sugar daddy to fund the team – what they are basically saying is very underwhelming and would attrack very little sponsors to fund the programe.

    Also, lets say they do make the grid in 2010, with there policey of two american drivers, both would be extremely inexperienced and who knows if they are up to scratch, they are going to suffer poor results because of this. They won’t be able to go for a proven experienced F1 driver with an non american nationality which might add value to the team. This smacks a bit like the Red Bull driver programe which when it comes to the crunch has decided that the gimmick doesn’t bring results and the end of the day and ditches their drivers for proper talent.

    But, I am sure there will be plenty more meetings at “Starbucks” as Windsor puts in between now 2010 which could prove me wrong.

  4. The drivers are not confirmed. On one of Keiths links to the Racing Eagles blog, Peter Windsor stated that it would not necessarily be 2 American drivers. If they deemed that they needed 1 experienced driver for 1 season to get the team established.

    It would not make business sense to rule out quality drivers when competing in F1.

    1. Frank Williams’ loss was Peter Sauber’s gain.

      Anything can happen.

      I’m not saying this is the best thing since sliced bread, but I sure am glad to see people are still interested in joining F1. Will it succeed? Will it fail? Who are we to pass any judgment at this point in the game. There has simply been an announcement that a new F1 team is forming and it is simply being called a bust before anyone knows all of the details. Maybe we should just let Ferrari, McLaren, Renault, BMW, and Toyota field the grid.

      It seems Bernie might actually be realizing the decline of the sport and has to get more teams involved with a different business model. For me it’s not so much about USF1 winning races or being on the podium. It’s about letting new unknown drivers enter the fray to become recognized. Alonso, Massa, Raikkonen, and Vettel all come to mind in recent years. Great drivers simply need a place to start out, and if USF1 is another backmarker/stepping-stone for drivers to get a crack at a better ride then I’m all for it.

      One other thing to note. The best racing does not always happen at the front. I’ve seen several times better racing in the back, where cars are more comparable, then the procession of cars at the front. Yes it is more exciting to see a pass for the lead, but I just like to see good, competitive auto racing.


    This blog entry by Peter Windsor on their website says more about the finance, investors who are on board and about engineers who are likely to be involved than yesterday’s launch press conference.

    Interesting, to note that Peter Windsor says their budget targets have been exceeded…..

  6. Whew…
    This is a big undertaking, when you think of the “big” temas with 400-500 people on staff…
    However, life is for taking chances, right?
    I can tell you, as an F1 fan from the US, if things do not work out, we US fans promise not to kidnap Windsor and beat him up!
    Good luck, chaps…

  7. As Keith stated:

    “But as Prodrive discovered, there is some risk in relying on the FIA to do what it says it’s going to do…”

    A lot can happen in a year not the least of which is Spanky changing direction a couple of more times and making the sport less affordable.

    Everyone is talking up the fact that they are reducing budgets, but does anyone KNOW what it will cost the teams to race this year?

    1. this year, the sky is still the limit. for 2010 and later, i’ve seen $50M as the target.

  8. Thanks F1Yankee, we know what the goal is. But with further engine restrictions this year as well as the elimination of in season testing, has there been any feedback on how much the teams are saving this year? It should be a gauge on how much further they think they can reduce costs in 2010.

    How much have they had to invest in KERS design, research and testing?

    Williams have already reported if not for reducing costs they may not have made it this year.

  9. I wonder if Jerry Forsythe might get involved?

  10. For me, this is the best news to come out of Formula 1 for a long time. I believe this team is being founded for the right reasons, by the right people. Unlike many team principals who come and go, and don’t understand the challenge of F1 before they dive in, Peter Windsor has spent much of his life in Formula 1 and certainly knows how to avoid all the common pitfalls that would bring down the team. If their first-announced investor is a sign, they are looking for high-tech money from California as though a Silicon Valley start-up, and I think this would be a smart strategy in line with the 21st century business world.

    I’m also pleased that much of the buzz has actually been positive, and racing-oriented, e.g. speculation about drivers. This shows that fans are actually excited, and what can be a better way to convince investors that this is really something with great potential? Finally, I think it is very convenient that Peter Windsor is involved in USF1, because he is already familiar to every F1 fan in America (since he contributes to each broadcast on SPEED Channel), a trusted name, so to speak.

    Yes, it’s going to be challenging, but for once I think it’s being handled by competent and passionate people not motivated by factors aside from wanting to go racing and trying out a new approach to things.

  11. Anybody heard any more news about USF1. It appears that since the initial Peter Windsor announcement 2 months ago, the people and website behind this potential new team have gone into ‘hiding’. Why so! Many are keen to know what’s going on and how far along their plans are? Has this venture fallen flat?

  12. Well, I’m from Mexico City and whenever I visit I use tap water to rinse my mouth guard and brush my teeth and nothing’s ever happened to me nor anyone I know.

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