Allianz to sponsor safety car (Pictures)

Posted on | Author Keith Collantine

Allianz has extended its Formula 1 sponsorship deal and will have its logos displayed on the safety and medical cars.

The financial services company which specialises in insurance first became involved in F1 sponsorship through Williams in 2000.

According to Allianz:

An evaluation of various global sponsorship platforms and of Allianz?s activities over the past 10 years has shown that this engagement remains the strongest platform for global brand building and the communication of key safety messages to a worldwide audience.

Bernie Ecclestone, safety car driver Bernd Maylander and Allianz vice president and head of global brand management Dr. Christian Deuringer revealed the new cars in Singapore.

Read more: Mercedes SLS AMG to lead the pack as new F1 safety car in 2010 (Pictures)