Sauber C30 launch – first pictures

2011 F1 cars

Sauber have launched their 2011 F1 car, the C30, in Valencia.

The team’s drivers Kamui Kobayashi and Sergio Perez revealed the car, which is the first to be designed under new technical director James Key.

2011 F1 cars


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Images ?? F1 Fanatic, Julien Leroy/Firstlap.be and Sauber ag. If you wish to use this image please contact F1 Fanatic to request permission

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153 comments on Sauber C30 launch – first pictures

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  1. Prisoner Monkeys (@prisoner-monkeys) said on 31st January 2011, 10:12

    First thoughts: they could have done a lot more with that livery. I’ve seen GP2 teams with better graphics.

    • Faraz (@faraz) said on 31st January 2011, 10:14

      Why are you always so critical??

    • I concur, the livery has the quality of an airfix assembled by a blind man :-/

      • TommyB (@tommyb89) said on 31st January 2011, 11:47

        Horrific livery. Sauber must have the world’s laziest designer.

        With new sponsors I expected them to have a new livery. I can’t believe they’ve got exactly the same, what a let down.

        • sw6569 (@sw6569) said on 31st January 2011, 12:42

          Not sure I agree with this. I think when designing a livery, the designers have two choices

          1) continue with the same basic identity and put sponsors on top of that
          2) design the livery around the sponsors

          McLaren used to do 2) before they lost the Marlboro sponsorship and then realised that they had lost their own identity since it was so closely linked to that of Marlboro.

          Since then, they have opted for 1), hence the silver cars of the last 12 years or so.

          Sauber is clearly trying to create and maintain a brand identity with this livery. Their only problem, in my opinion, is that the identity they have chosen looks quite bland and boring.

          Its a personal thing too, but I find that circular sponsors logos look like stickers rather than something integral to the design.

          • Ben Curly said on 31st January 2011, 14:08

            Actually the silver livery came with West cigarette branding in 1997 and it stayed with McLaren up until mid 2005 (when tobacco advertising was banned). In 2006 McLaren adopted their current red and silver colour scheme.

          • sw6569 (@sw6569) said on 31st January 2011, 14:29

            @ben curly

            I thought that the silver colour scheme was brought about because of McLarens desire to have an identity – of course, it matched with West at the time, but since then they’ve kept the basic silver as their brand.

            I could well be wrong though, I just seem to remember reading the above elsewhere.

            Regardless though, I think my point still stands even if Mclaren is not the best example.

        • Sauber must have the world’s laziest designer.

          I think your forgetting that there are two teams (Ferrari and Mercedes) that have just picked a colour and dropped their cars into a bucket of it…

          • Ru_BD said on 31st January 2011, 15:11

            “I think your forgetting that there are two teams (Ferrari and Mercedes) that have just picked a colour and dropped their cars into a bucket of it…”

            ha ha ha …………….. i think u forget that Ferrari’s national colour is RED……
            somewhere i read about color scheme…….that every car can choose their own color scheme according to their national color

    • Dave M said on 31st January 2011, 10:14

      100% agreed – I was hoping for some great light blue and white Telmex-themed livery. Last year’s colours were pretty dull, and spraying new sponsor logos on there with an apparently scattergun approach hasn’t improved it.

      • Rob B (@rob-b) said on 31st January 2011, 10:18

        I like the looks of the car and I’m glad it’s got a few more stickers tossed, apparently quite literally tossed, on the car!

        I agree with the Airfix kit comment! I may have to have a nose on ebay later for one to play with.

      • Prisoner Monkeys (@prisoner-monkeys) said on 31st January 2011, 10:19

        It’s a shame, because the livery could really work with a few minor touches: extend the dark grey across the length of the topside of the nose, and have a wide streak of red across the aribox and down over the rear engine cowling and rear wing.

      • My mother worked for a company who sponsored williams in 1999 / 2000

        There was a set price for a logo on each part of the car / suits.

        They paid a large sum of money for the front wing end plates and pit wall headphones. So the car designers didn’t choose where the logos went, its advertising space with set prices.

        The advertised not to premote the buisness name so much since the logo was tiny, more to impress clients by having access to a f1 team and drivers

        She got went to gp’s around europe even at canada sitting by the haripin. She only stayed long enough to get me a tee shirt then leave before the loud engines started up. My dad and I were very jelous

      • Macca25 said on 31st January 2011, 12:20

        100% agreed – I was hoping for some great light blue and white Telmex-themed livery. Last year’s colours were pretty dull, and spraying new sponsor logos on there with an apparently scattergun approach hasn’t improved it.

        Hypocrites, everyone slamed Renault for designing they livery around the ING logos and now people want Sauber to do the same thing.

        I think they have made the right decision in keeping they livery, they are trying to build a brand and if they change every year that will never happen.

        For what it’s worth I think this is the best looking car we have seen in years, both in terms of shape and livery.

    • ajokay (@ajokay) said on 31st January 2011, 10:16

      It is a really poor showing considering all the new sponsors and money that’s been brought to the team. They never integrate them in, they just slap them on and it looks very messy.

      They never hire a graphic artist to put these things together, it seems.

      Still, though, I wish them the best of luck this year. Hope Kobayashi smashes his way to regular points with it.

      • Dave Blanc said on 31st January 2011, 10:18

        Seen the autosport photo and i see what you mean re sponsor logos. It does just look like they’ve put them randomly all over the body work. I still think it looks the livery is quite striking – shame about the logos.

        • ajokay (@ajokay) said on 31st January 2011, 10:23

          What I don’t understand furthermore is the fact that the livery design is just a rip-off of BMW’s. They just swapped the blue for a charcoal grey. The red and the grey work well, and could make for a great livery if they came up with something distinctive.

          • bosyber said on 31st January 2011, 11:33

            I recall Peter Sauber saying early in the year that he actually quite liked the livery, so he was only going to tweak it.

            Given that, I’m not so very disappointed, the red line around the nose is a tad better done than last year, and match fairly nicely with the red on the front wing. The Claro sponsorship at least fits reasonably well on the car. I find I actually like the very front of the car a great deal.

            I agree that otherwise, I think they could have done a lot more with the colour combinations, but I do feel that at least they put the logo’s at spots where the fit in with the surrounding livery, as far as possible.

          • TommyB (@tommyb89) said on 31st January 2011, 11:51

            Look at the front wing! They’ve actually just printed some logos out from Google images and stuck them over last years car.

            Massive disappointment.

      • US_Peter (@us_peter) said on 31st January 2011, 18:51

        They never integrate them in, they just slap them on and it looks very messy.

        That. ^

    • Hamish said on 31st January 2011, 10:17

      For once, I agree with PM. Tad let down with the livery. Its not bad, just very bland.

      Its like watching your kid come home 5th in a sports event. Not bad, but nothing to be excited over.

    • Oliver said on 31st January 2011, 10:30

      I guess the need the white areas for any new sponsor they get.

      The sidepods remind me of the ForceIndia of 2010.

    • Pinball said on 31st January 2011, 10:37

      I agree Prisoner Monkeys. F1 is meant to be the pinnacle, how about some liveries that demonstrate this.

      • Solo (@solo) said on 31st January 2011, 10:55

        Are they taking their livery seriously? It seems like they just threw a few stickers on there last year car.
        If they don’t want to waste money on a designer they should ask the fans. They will get a few really good ones as the Team Lotus contest proved.

        Btw where is the Vodka? I don’t think i see it.

    • GeorgeTuk (@georgetuk) said on 31st January 2011, 11:18

      While artistically not fantastic, look at how the logos stand out, surely a major consideration for the Sauber team who need the money.

    • Alex Bkk (@alex-bkk) said on 31st January 2011, 11:27

      Agreed, it’s to ugly to be fast…and I think they designed it around Peter Sauber’s nose.

      Just imagine that his nostrils are the radiator ducts, throw a set of Pirellis on it and well, Bob’s your uncle!

      I bet they saved a fortune in development costs that way. :)

    • bananarama said on 31st January 2011, 11:37

      First thought: Mercedes W02 with some differences (sidepods) and a much uglier livery (if you call that a livery at all).

    • I was expecting a bigger Telmex logo prmoninently on the engine cover or sidepods. But anyway I liked the C29′s shape and now the C30′s too. As in last year, I love those wheels – seem straight out of a muscle car!

      But overally the livery could have been better designed, much better.

  2. Faraz (@faraz) said on 31st January 2011, 10:12

    Oh my goodness its beautiful I absolutely love it its amazing Kamui Kobayashi I wish him lots of success

    • Scribe (@scribe) said on 31st January 2011, 16:07

      Woh there, lol first thoughts, compare that to the Ferrari, or when the McLaren or Redbull come out. Shows the differance between a top team and a lower one. Okay, bit simplistic in places, hope those arn’t the racing wings, packaging is quite bulky, probably won’t be challenging for podiums.

      Less impressed by Sauber than I was last year, although they where a bit crap on track to start off with. Do like that they’ve found sponsers.

  3. Adam Tate said on 31st January 2011, 10:13

    First! Nice clean design, and it is wonderful to see so many sponsors on a Sauber again. I am glad they’ve come back from the brink.

    • Dave Blanc said on 31st January 2011, 10:14

      Yep – i think the simple lines work.

    • topdowntoedown (@topdowntoedown) said on 31st January 2011, 11:19

      And here’s ladies and gentlemen, is why posting “First” makes you look like a dolt.

      In other news: Sauber appear to have unveiled a C29.

      Are all this year’s cars going to look like 2010-spec ones? Apart from the Lotus, which didn’t really look like a 2010-spec one in 2010 anyway.?

  4. f1-racing-mad (@f1-racing-mad) said on 31st January 2011, 10:14

    At least it has colour than last year, it least it will hid the dirt. Best of luck for Sauber for this season!

    • The nose looks like that on the F10, just a bit higher.

      • bosyber said on 31st January 2011, 11:36

        I was also thinking that, a cleaner and tilted upwards, version of the F10 nose; MP4-25 sidepod front, and RB5/6 like tail.

        • bosyber said on 31st January 2011, 11:37

          Considering those three teams soundly beat them, that approach might well help them stay afloat in the midfield if they manage to integrate the bits well, mind.

          • Scribe (@scribe) said on 31st January 2011, 16:08

            It’s traditional for lower teams to copy higher teams to stay in touch. Always has happened always will happen.

  5. ed24f1 (@ed24f1) said on 31st January 2011, 10:15

    They had a great chance to form a new identity with a different colour-scheme, so it’s a pity they left it almost the same…

    • Scribe (@scribe) said on 31st January 2011, 16:10

      I think their design from last year was them trying to forge their own identity an there buisness plan is not based around the idea of a title sponser, so the acres of white is just for ease of additional sponsers.

      Shame their identity is so boring huh?

  6. Dave M said on 31st January 2011, 10:15

    Is that a Force India that’s been resprayed?

  7. Prisoner Monkeys (@prisoner-monkeys) said on 31st January 2011, 10:16

    Looks like we’re seeing the first major bodywork change for 2011 (Lotus doesn’t count since they were working off Mercedes’ ideas): at the rear end, the bodywork is much higher on the C30 than on the F150 or T128. It’s actually higher than the rear tyres. I’m guessing its purpose is to funnel the exhaust.

    • Prisoner Monkeys (@prisoner-monkeys) said on 31st January 2011, 10:17

      The front wing – particularly where it connects to the nose – is also much more conventional than that industrial, angular thing they were running last year.

      • ajokay (@ajokay) said on 31st January 2011, 10:20

        Ignoring the livery, it does look neat and tidy. Although whilst the FIA were banning f-ducts and double diffusers and the like, i wish they would have included a ban on those nasty looking bargeboards that sit at the front of the sidepods. They just look wrong.

      • codesurge said on 31st January 2011, 10:22

        It’s a pity. The pointed high nose combined with those forward-raked wing mounts gave the C29 its aggressive shark-like appearance.

    • Dave Blanc said on 31st January 2011, 10:23

      Rear wing looks interesting from this picture – quite a few intricate design features.

    • zecks said on 31st January 2011, 11:07

      I think the Red bull did something very similar last year.

      Also i heard a rumor that torro rosso will have the ferrari KERS, is that also the case for Sauber?

      • Ru_BD said on 31st January 2011, 15:22

        yes Sauber will also use Ferrari KERS sysetm…

        • US_Peter (@us_peter) said on 31st January 2011, 19:15

          I think most teams running KERS will be running that of their respective engine suppliers, Williams being the obvious exception, and since Virgin and HRT won’t run it it’s doubtful Cosworth will have any reason to develop a KERS anytime soon.

    • bosyber said on 31st January 2011, 11:40

      Yes, it seems to be extremely narrow and high, probably with a narrow air-outlet. They also seem to be having pull-rod, or did I miss where the push rod connects between the upper A-arms?

      • bosyber said on 31st January 2011, 11:54

        Oh, just read bit of autosport article, they are using a Ferrari gearbox, so have a very similar push-rod suspension with the push-rod connecting in a very forward position, that’s why I didn’t see it clearly in most of the pictures taken from the front – on the side pictures it is very clear.

    • melkurion (@melkurion) said on 31st January 2011, 11:42

      YEs, I noticed that too, with no double diffuser, maybe it’s not so important to have the air cascading down from the airbox…? But it’s deffinetly a new designfeature

  8. codesurge said on 31st January 2011, 10:16

    Can’t say I’m impressed by that livery. It manages to look both bland and overly busy at the same time. Just doesn’t gel well IMHO.

  9. Proesterchen said on 31st January 2011, 10:16

    This thing has the visual qualities of a late-80ies backmarker. Ugh.

  10. Maciek said on 31st January 2011, 10:16

    It’s starting to look like relatively flat, raised noses and very tight backsides are this year’s preferred solutions. Personally, I like the look it gives the cars, especially from the side – so far the Ferrari, Lotus and Sauber all look really nice to my eyes. Clean lines.

  11. first impressions…. I like it

  12. geo132 (@geo132) said on 31st January 2011, 10:18

    Good thing they got more sponsors, but color combination on the front doesn’t look so nice. White,blue and red don’t match.
    Wishing them good luck anyways!
    I noticed a slightly high nose cone, weird air inlet too. Don’t know if these are like same from last year.

  13. Prisoner Monkeys (@prisoner-monkeys) said on 31st January 2011, 10:20

    The nose looks quite odd from the angle Autosport present. It starts out wide at the front, and then narrows when the V-channel starts, and then wides out again running up to the cockpit.

    • Grace (@grace) said on 31st January 2011, 10:24

      It doesn’t help that they have got the pinstipe right along the upper edge of the nose. That over emphisises a bit too.
      Poerhaps other pictures emerging will show it better.

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