2011 F1 season
Ferrari have made a second adjustment to the name of their 2011 F1 car following their dispute with Ford over the use of the name ‘F150′.
The car will now be called the Ferrari 150° Italia.
Ferrari say the change “should make it clear even to the thickest of people that the name of the car is a tribute to the anniversary of the unification of our country.”
The team previously changed the name of the car to the Ferrari F150th Italia
A statement issued by the team said: “It might seem like a Kafkaesque scenario, but the affair relating to the name of the car with which Fernando Alonso and Felipe Massa will tackle this year’s Formula 1 World Championship saw its final and decisive episode played out these past few days with the concomitant withdrawal by Ford of the summons. Therefore common sense has prevailed.
“In order to avoid the slightest risk of anyone confusing a Formula 1 car with a pick-up truck, for their part, the men from Maranello have decided that the car will lose the F that precedes the number 150 and which stands for Ferrari, as it has done on numerous occasions when it’s come to giving a car a code name, be it for the race track or the road.
“It appears that this could have caused so much confusion in the minds of the consumer across the Pond that, at the same time as losing the F, the name will be completely Italianised, replacing the English “th” with the equivalent Italian symbol.
“Therefore the name will now read as the Ferrari 150° Italia, which should make it clear even to the thickest of people that the name of the car is a tribute to the anniversary of the unification of our country.
“Let’s hope the matter is now definitely closed and that we can concentrate on more serious matters, namely ensuring that our car that already seems to be pretty good out of the box, becomes a real winner.”
Ford told the Detroit Free Press today that: “We are pleased we were able resolve this issue amicably.
“This resolution ensures that Ford’s famous and distinctive F-150 trademark will be protected.”