Bruno Senna, Renault, Spa-Francorchamps, 2011

Senna helps Renault add four new sponsors

2011 F1 seasonPosted on | Author Keith Collantine

Bruno Senna, Renault, Spa-Francorchamps, 2011
Bruno Senna, Renault, Spa-Francorchamps, 2011

Renault has announced four new sponsors, some of which have close ties to its new driver Bruno Senna.

Senna’s personal sponsor Embratel, a Brazilian telecommunications firm, will add its logos to the R31 on its sidepods as well as on Senna’s overalls, helmet and cap.

Brazilian oil and natural gas company OGX will also appear on Senna’s overalls and helmet, and on the front of the cockpit of the R31.

Gillette’s logos appeared on the car at Spa on the front wing flaps, and will add their logos to both drivers’ helmets and overalls.

Pharmaceutical company Auden MacKenzie has also joined the team and will have its logos on the car and the teams’ physiotherapists’ shirts.

Eric Boullier said: “We are delighted to welcome no fewer than four new partners to our commercial portfolio, and to what is proving to be a very exciting season of Formula 1.

“Lotus Renault GP share a common ethos with all the brands, in that we want to achieve at the very highest level through world-class professional practices. We are looking forward to prosperous relationships with all four partners in the coming months.”

Senna has been confirmed as Renault’s driver alongside Vitaly Petrov for the rest of 2011.

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