Sauber confirm sponsorship from football team Chelsea

2012 F1 season

Sauber C31 with Chelsea sponsorship, 2012Sauber have confirmed a new sponsorship deal with English Premier League football club Chelsea.

The C31 will race with Chelsea logos from the next round of the world championship in Spain.

Team CEO Monisha Kaltenborn said: “A partnership like this between Formula One and Football has never existed before in this form, yet there are numerous commonalities and possible synergies.

“In either case we are talking about team sport at the highest ?σΤιΌΤΗ£ and international ?σΤιΌΤΗ£ level. The Sauber F1 Team and Chelsea FC are dealing with many of the same sporting and commercial topics and we want to strengthen each other in these areas. We are looking forward to exploiting these opportunities, and we congratulate Chelsea on making it to the final of the Champions League.”

Sauber dropped hints about the forthcoming deal by running the slogans “Out of the blue” and “True blue” on its cars’ engine covers in the last two races.

The deal will also see Sauber logos displayed on advertising boards at Chelsea’s stadium.

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68 comments on Sauber confirm sponsorship from football team Chelsea

  1. tkcom (@tkcom) said on 30th April 2012, 21:16

    Could’ve been worse.

  2. Kimi4WC said on 1st May 2012, 1:01

    Also a thing that makes me think that this move is personal for Abramovich with regards to promote him club with no connection to Russia, is the fact that he is supporting a non-Renault team.

    Minding Renault presence and lobbying importance of Renault in Russia it’s hard to see any of Russian big names sponsoring non-Renault car, in F1.

  3. raymondu999 (@raymondu999) said on 1st May 2012, 7:25

    I guess that settles the issue of Perez in Sepang then. He was just pulling a Torres.

  4. Bendanarama (@bendana) said on 1st May 2012, 8:33

    Presumably, Sauber will now hire a new driver away at an extortionate amount of money – say around Β£50m – who will then dramatically underperform for the better part of two seasons before having a seemingly random flurry of good results towards the end of the second season.

    Torres – the best con job a scouser ever pulled.

  5. Bullfrog (@bullfrog) said on 3rd May 2012, 12:28

    Not a great start for the new deal…but all publicity is good publicity, right?
    Here’s Newcastle beating Chelsea with the new pitch-side advertising in the background:

    And here’s the Sauber showing off its new logos:

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