11 responses to Video: Schumacher and Raikkonen star in new Fiat ad

1. 1 Dan M 4 December 2007 at 5:25 pm

   Anyone have a translation?

   Still doesn’t beat the Mercedes Ad.

2. 2 Loki 4 December 2007 at 6:35 pm

   Pretty lame in comparison, unless it transpires something really funny was said. Mercedes managed to make a great ad without the drivers exhanging any dialogue….
   In the self-evaluation section select a single technical skill and a single personal quality to analyse. State your current strengths/weaknesses in each and how you plan to develop them further.

   There

   The only good ad done between Kimi and Schumi, I think, is the Jonny Walker one on the aircraft carrier (Kimi)…albeit having a somewhat tenuous link to the actual brand and point of the ad.

3. 3 Loki 4 December 2007 at 6:36 pm

   sorry, part of my assignments been pasted into that reply!

4. 4 alan 4 December 2007 at 8:46 pm

   deary me who doing a management course then? - as for the ad - you would think some pretension to speed and airbags?? - wonder how much it cost compared to the mercedes?

5. 5 Rahul Nair 4 December 2007 at 9:36 pm

   English subtitled version at http://www.youtube.com/watch?v=M27j_RuXV1M

6. 6 Keith Collantine 4 December 2007 at 9:43 pm

   Thanks for that I’ve replaced the video in the post with it.

7. 7 sidepodcast.com 4 December 2007 at 11:01 pm

   i likes it. much better with the subtitles.

   obligatory ‘making of’ here:

   http://uk.youtube.com/watch?v=oHW6AT_Nl14

8. 8 verasaki 5 December 2007 at 3:06 am

   Is there a writer’s strike on over there, too? I think any of your readers could have written a much more engaging (and fun)ad. Still, I like the car. Gotta love Europe.

9. 9 ade 5 December 2007 at 9:58 am

   Michael: You know, it only took FIAT 18 months to get this car from sketches on a drawing board to full production.
   Kimi: Really?
   Michael: Yes, they did all their critical testing on computers.
   Kimi: Uh-huh
   Michael: Usually manufacturers take about 4 years to design and build a completely new car then test it until they’re fully satisfied with its reliability.
   Kimi: …
   Michael: How many DNFs have you suffered due to mechanical failure?
   Kimi: Hmm…. you’d better drive.
   Michael: Great! I’ve got my roadside assistance card - I get a 10% discount now I’m a pensioner!
   Kimi: I know this great pub that’s just down the road…

10. 10 Alianora La Canta 5 December 2007 at 11:44 am

    ade, that sounds like the ad script the FIAT people should have used

11. 11 Vertigo 5 December 2007 at 5:16 pm

    FAG

    ha ha ha i am childish

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