Force India launch VJM03 (Pictures)

Posted on | Author Keith Collantine

Force India VJM03
Force India VJM03

Force India have revealed their 2010 F1 car, the VJM03.

The team say the car is an evolution of last year’s VJM02 – but they expect it to be strong on more than just low-downforce tracks. Here are the first pictures of the VJM03.

The team are using Mercedes engines for the second year in a row. They are one of few teams to being 2010 with the same drivers they ended 2009 with – Adrian Sutil and Vitantonio Liuzzi.

Liuzzi will give the car its first public run during testing at Jerez tomorrow.

The team has also announced Paul di Resta has joined them as a reserve driver and will participate during some Grand Prix weekends on Fridays.

Designer Mark Smith said the new car is an evolution of last year’s VJM02, which scored the team’s first ever points with second place at Spa:

The VJM03 is definitely an evolution of the VJM02 in terms of the design philosophies we have developed at Force India over the last year. We are very happy with the direction, therefore we have opted to evolve the car rather than significantly revise.

Obviously one of the major aspects we have had to contend with are regulation changes which have had a considerable impact on some aspects of the design of the car. The removal of refuelling from races increases the amount of fuel needed to be stored in the cars – almost twice the amount we ran in 2009. There is a compromise now: either make the car much longer or wider, or, as we have done, a combination of both. This of course has influenced the mechanical design solutions and also the aerodynamics, specifically with respects to the diffuser and bodywork.

Even with the ban of double diffusers for 2011, we recognise that we still have to push as much as we possibly can in this area in 2010 as we have targets to meet and the double diffuser is a key development aspect of the car.

The VJM02 was a relatively low drag car that showed well on the low downforce tracks. As was demonstrated throughout 2009, that was a useful attribute but as we go into 2010 we have tried to maintain a high level of aerodynamic efficiency, but we recognise that our championship position will be enhanced by a general level of performance that is suited to all types of circuits. We have, we believe, quite an efficient car overall.
Mark Smith

Read more from the team: Sutil, Liuzzi and Szafnauer interviews

Force India VJM03 launch pictures

Force India VJM03 launch video

2010 F1 car launches

Images (C) Force India F1 Team

130 comments on “Force India launch VJM03 (Pictures)”

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    1. Keith always beats autosport!

      Good looking car. I’m a fan of the orange, white and green livery.

      1. In fact, he even beaten the Force India own site…

  1. Quite uninspired, I had a my fingers crossed they were going to do something good this year after an impressive run towards the end of 09. Having said that one thing I have come to realise over the years is a car doesn’t need to look fast to be fast.

    1. By the end of 2009 the VJM02 was a fairly handy chassis and the Mercedes engine remains the benchmark.

      With that in mind, a logical development of the VJM02 (which is what the VJM03 appears to be) around the larger fuel tank is a sensible solution, especially for a team on a tight budget. The new car looks fairly neat and tidy. Unless Force India have made any major design errors, the VJM03 should keep the team well ahead of STR and the new entrants while allowing them to scrap with Renault, Williams and Sauber for points.

      Sadly, modern F1 regulations are so tightly defined that the days of Colin Chapman/Gordon Murray-style great leaps forward and F1 cars looking radically different from one another are over.

    2. Have a closer look. This car has a few nice suprises it seems.

  2. I formally request we ban shark fins.

    1. I second that! We need all teams’ mutual agreement to ban this fugly shark fin, all freakin’ thanks to Red Bull started this in 2008. Holy cow!

      1. It’s great advertising space, they’ll be staying me thinks.

      2. No one needs the extra ad space – the teams don’t have enough sponsors to cover the rest of the car!

        And this fin (like the McLaren one) hides the logo on the rear wing. Who are Isher? What does Kingf sell?

        1. Kinfisher is bear brand and kingfisher airlines.

    2. Denied – I think they look awesome!

      I hope Force India do well this season, really love the livery as well. shame 90% of everyone go “OH No – its exactly the same as last years.” -So ? :S it looks good , they dont NEED to change it.. so why change it?

      1. Yeah, Ferrari need to use another livery as well.

    3. Shark Fins look cool. The new McLaren looks hot. No ban on Shark fins.

      1. I agree – they’re awesome.

  3. Those are the colours of our national flag geemac :)

    1. I know I know. What I meant to say was that the VJM01 had that gold, red and white look which didn’t quite work. So I’m glad they stuck with the VJM02’s orange white and green livery.

      1. I like the fct they have kept it becuause it gives a uniform and offers stability to a grid slot that has had so many names throughout the years. Forece India incarnation has lasted 3 years now , I hope they remain to show they aren’t just making up numbers.

        1. I think the colours look great too, and it doesn’t matter any more that it looks like a Toyota on TV…

  4. I thought those winglets they have near the cockpit were illegal 2009 onwards..

    And their website is surprises there??

  5. Looks very simple against what we’ve seen already, much like the Renault. The livery looks good though, another of few that works with the green Bridgestones. I hope they have a decent year this year. I’m sure they can be semi-regular points scorers what with the kitty stretching all the way to 10th now.

    Still think the shark fins and sidepod veins should be banned though, they really ruin the look of the cars.

    1. How would they get water and oil back to the engine without Sidepod Veins??? :-)

      1. I don’t get it…

        1. Wait, yes I do! I would have thought these technological cars probably use something far superior to veins… like anti-gravity, or fairy dust, or something

  6. the nose looks like renault form last year

    1. the Sri Lankan
      9th February 2010, 20:04

      i was about to say that. i hate it

  7. MikeinBeijing
    9th February 2010, 8:44

    Looking good!

    I hope they don’t have to wait until Spa to shine.

  8. Shark fin looks Veeeeeery like McLaren’s interpretation. Are they using a flat BMW nose? Very conservative design, but we haven’t seen the diffuser yet.

    1. i guess force guys had the same sharkfin last year, i guess it was part of Monza or Spa upgrade..

  9. I like it… nuff said!!

  10. @ varun… appendages are allowed to within a certain radius around the cockpit

    1. Hope those appendages are banned as well in the coming season. They look ugly and a way to fix outboard mirrors to the cars. I miss inboard mirrors so dearly that now only Renault, McLaren and Mercedes GP have them. Freaking thanks to Ferrari for starting this up.

  11. Looks good!! de nose seems a lot different!!

  12. Car looks good.I love this livery and hope they will score consistently this year.

  13. Looking really good!

  14. Adrian Sutil = Worst helmet design of 2010?

    1. He has changed his helmet livery when Force India launced the VJM01 with that gold-ish livery. Sad, I prefer his original helmet when he first entered F1.

  15. Is it the longest car in the field now?

    From the photos atleast, it looks to be extremely long. Or is it just me?

    It is now the car with most alcoholic brands on it :) :)

    I counted 4, and plenty of small other names. The company’s health seems sound, inspite of those notices being served to them.

    1. Is that Royal Challenge and Signature along with Whyte & Mackay and Kingfisher? Don’t recognise the first two.

      1. They are top brand alcohols in India.. also part of UB.. not sure if they are marketed to UK..

        1. TheGreatCornholio
          9th February 2010, 10:21

          Kingfisher is a quid a bottle in Morrisons right now! Cracking beer. Lol

      2. All are brands owned by Mallya.

      3. Oh yes thats Royal Challenge and signature right there… It almost looks like theyre goin to run VJM03 on alcohol this year..

        1. Is there anything in the white & mackay glasgow sponsor and new scottish race ace being with force India this year. I am hoping – being a Scot and all that – hoping I get a chance to cheer for another native. It seems a while since coulthard was on the track, until this happens I’m afraid it’s mclaren all the way!

  16. This looks like 2009 VJM 02. I cant see the front tires smaller than the rear ones.

  17. Another car quite devoid of sponsors, apart from Mallya’s own companies/brands (Kingfisher, White & Mackay, Signature and Royal Challenge)

    1. Does Mallya own Whyte & Mackay? I thought their connection was that they were di Resta’s sponsor.

      1. Whyte and Machey is a part of Mallya owned UB group.. But still they have lost one sponsor from last year-Reliance..

        1. they have lost icici as well..

          gained reebok i think..

          1. Icici left the team some time between the 2009 launch and Australia.

            Reebok have been there since Malaysia 2009.

            They have lost Reliance though

        2. Good spots on the sponsors. I think Reebok were signed during the course of last season.

          1. they even lost gitanjali brand which was positioned just above Whyte & Mackay on side pode

          2. They gained Zapak though

  18. Keith… whyte and mackay was on the car even last year

    1. Yeah I know.

  19. The car looks okay, maybe because the shark fin is white and the background in these pictures is white but for me the shark fin doesnít look as bad as on some of the other cars. But I still donít like the side pod aero pieces where they have mounted the mirrors, if I could ban one piece of aero on the grounds of looks I think it would be those rather than the shark fin.

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